Senior Manager, Content & Employer Brand

DraftKings Inc.; New York (NY); On-site; USD 109,000 - 136,000; Full time

Job summary

DraftKings is seeking a Manager, Content & Creative on our Recruitment Marketing Team to shape how our employer brand comes to life through content and storytelling. You’ll set strategy and creative direction for content across DraftKings Life channels, including organic social, paid media, our careers site, and email, blending editorial instincts with data-informed rigor.

You’ll lead and develop a high-performing team, raise the bar for storytelling that attracts talent across global markets,

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 7 years in content marketing or employer brand, with 3+ years in people leadership.
• Strong writing and editing, with portfolio across formats.
• Player-coach mindset to set direction and empower others.
• Experience leading content across video, social, digital campaigns, web, and email for multiple markets.
• Data-informed approach linking creativity to recruiting outcomes.
• Strong AI fluency and ability to leverage AI in content, insights, and discoverability.

Responsibilities

• Lead content and editorial strategy, translating brand needs into a road map and calendar.
• Set high creative and editorial standards across copy, video, graphics, social, and campaigns.
• Build an integrated content engine across organic social, paid media, careers site, and email.
• Develop global content strategies while adapting for local markets.
• Define DraftKings Life strategy and creative vision, guiding the team to bring it to life.
• Lead and develop a high-performing content team through coaching and feedback.
• Own content intake and prioritization, coordinating with Communications, PR, Legal, Brand, and Talent Acquisition.
• Use performance and AI insights to improve content creation and candidate reach.

Skills

Content strategy

Leadership

Editing/writing

AI fluency

Cross-channel experience

Data-informed approach

Collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

AI tools

Job description

DraftKings is seeking a Manager, Content & Creative on our Recruitment Marketing Team to shape how our employer brand comes to life through content and storytelling. You’ll set strategy and creative direction for content across DraftKings Life channels, including organic social, paid media, our careers site, and email, blending editorial instincts with data-informed rigor.

You’ll lead and develop a high-performing team, raise the bar for storytelling that attracts talent across global markets,