Head of Content & Employer Brand

National Geographic; Boston (MA); Sur place; USD 109 000 - 136 000; Plein temps

Résumé du poste

DraftKings is seeking a Manager, Content & Creative to lead the Recruitment Marketing Team. You will shape the employer brand through strategy, writing, and storytelling across multiple channels, including social, paid media, and email.

You will manage and grow a talented content team, translating hiring priorities into a focused editorial calendar, while partnering with cross-functional teams to optimize the candidate experience globally.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years in content marketing, employer brand, or related field with 3+ years leading people.
• Exceptional writing and editing skills with a proven storytelling portfolio.
• Data-informed approach to content with insights translating to recruiting outcomes.

Responsabilités

• Lead content and editorial strategy for DraftKings Life and employer brand.
• Set direction for content across channels: organic social, paid media, careers site, email.
• Lead and develop a high-performing content team while staying hands-on when needed.
• Collaborate with Internal Communications, PR, Legal, Brand, and Talent Acquisition to move high-impact work forward.
• Use AI and performance insights to inform decisions and improve content distribution.

Connaissances

Content strategy

Editorial leadership

Writing & editing

AI fluency

Cross-functional collaboration

People leadership

Data-informed decisions

Formation

Bachelor's degree in Marketing/Communications or related field

Outils

AI tools

CMS platforms

Description du poste

DraftKings is seeking a Manager, Content & Creative to lead the Recruitment Marketing Team. You will shape the employer brand through strategy, writing, and storytelling across multiple channels, including social, paid media, and email.

You will manage and grow a talented content team, translating hiring priorities into a focused editorial calendar, while partnering with cross-functional teams to optimize the candidate experience globally.