CONTENT & CRM ANALYST II | US GROWTH ACQUISITION & ACTIVATION (Miami,FL)

Inter Carreiras; Miami (FL); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Life Insurance

Disability Insurance

Paid vacation (22 days)

Paid sick leave (56 hours)

Paid personal time (8 hours)

401(k) with 5% match

Annual STI bonus

Job summary

Banco Inter in Miami is seeking a Content & CRM Analyst II to design, execute, and optimize CRM and content strategies for Marketplace and International Loans. You will collaborate with Product and Data teams to drive customer acquisition, engagement, and retention on a global scale.

You will manage multichannel campaigns, perform A/B tests, analyze customer behavior, ensure brand consistency, and report insights to leadership while complying with regulations.

Qualifications

• Experience in CRM, Copywriting, or Digital Marketing.
• Solid understanding of A/B testing methodologies and funnel metrics.
• Strong analytical skills and attention to detail.
• Familiarity with CRM tools (e.g., Salesforce, RD Station, HubSpot) and data analytics platforms (GA4, Tableau, Power BI).
• Advanced English proficiency, with strong written and verbal communication skills.

Responsibilities

• Coordinate communication and roadmap with Product and stakeholders.
• Collaborate with Data Engineering and IT teams to develop and implement automations.
• Create and manage multichannel campaigns and journeys (email, push, WhatsApp, SMS, in-app messages, banners, landing pages).
• Analyze customer profiles and behavior to support audience segmentation and deliver highly relevant offers and content.
• Ensure all text, approaches, and content align with brand positioning and tone of voice.
• Structure, execute, and evaluate A/B tests; monitor engagement and conversion; document learnings.
• Develop and present analyses and executive reports; translate data into actionable insights.
• Ensure all activities comply with compliance standards and regulations.

Skills

CRM

Copywriting

Digital Marketing

A/B testing

Analytics

CRM tools

SQL basics

English (Advanced)

Tools

Salesforce

RD Station

HubSpot

GA4

Tableau

Power BI

Job description

CONTENT & CRM ANALYST II | US GROWTH ACQUISITION & ACTIVATION (Miami,FL)

Miami, FL

Get to Know Inter
As pioneers, we transformed the market by launching Brazil’s first digital bank and continue to shape the future with cutting-edge technology.
We have evolved into a Global Financial Super App, delivering complete solutions and leading innovation. Here, work has purpose: creating real opportunities, transforming people’s lives, and reshaping the financial market.
This is the Inter way of making things happen. If you want to be part of this transformation and leave your mark, your place is here.

We are looking for a CRM & Content Analyst to join the Global Growth team at Banco Inter, with the mission of supporting the company’s global expansion. The focus will be on designing, executing, and optimizing CRM and content strategies for Marketplace and International Loans (Mortgage) products, contributing to customer acquisition, engagement, and retention on a global scale. Your work will center on balancing customer experience, channel efficiency, and business outcomes, working closely with the Product and Data teams

Responsibilities

• Liase communication, customer experience, and roadmap with the Product team and stakeholders, ensuring a robust communication calendar and planning new tests and automations;
• Collaborating with Data Engineering and IT teams to develop and implement efficient and scalable automations;
• Creating, managing, and executing multichannel campaigns and journeys (email marketing, push notifications, WhatsApp, SMS, in-app messages, banners, landing pages), focusing on segmentation and personalization;
• Analyzing customer profiles and behavior to support audience segmentation and deliver highly relevant offers and content, driving performance;
• Ensuring all text, approaches, and content align with the brand's positioning and communication standards, including tone of voice and language consistency;
• Structuring, executing, and evaluating A/B tests, monitoring metrics such as engagement and conversion, documenting learnings, and implementing continuous improvements;
• Developing and presenting analyses and executive reports, transforming complex data into actionable insights through clear and impactful storytelling;
• Ensuring all activities and data handling comply with compliance standards and applicable regulations.

Requirements

• Previous experience in CRM, Copywriting, or Digital Marketing;
• Solid understanding of A/B testing methodologies and conversion funnel metrics;
• Strong analytical skills and attention to detail;
• Familiarity with CRM tools (e.g., Salesforce, RD Station, HubSpot) and data/analytics platforms (e.g., GA4, Tableau, Power BI);
• Advanced English proficiency, with strong written and verbal communication skills.

Preferred Qualifications

• Intermediate proficiency in Excel/Google Sheets;
• Basic knowledge of SQL for database queries and analyses;
• Experience with artificial intelligence applications for marketing or practical everyday use.
• Medical, Dental, and Vision Insurance (100% employer-paid coverage available).
• Company-paid Life Insurance.
• Company-paid Short-Term and Long-Term Disability coverage.
• 22 days of paid vacation annually.
• 56 hours of paid sick leave annually.
• 8 hours of paid personal time annually.
• 401(k) retirement plan with up to 5% employer match.
• Annual Short-Term Incentive (STI) bonus based on individual and company performance.

Recruitment Process

• Resume review.
• Initial screening call to discuss qualifications, experience, and role expectations.
• Interview with the Talent Acquisition team.
• Interviews with hiring leadership and key stakeholders.
• Employment offer.