CONTENT & CRM ANALYST II | US GROWTH ACQUISITION & ACTIVATION (Miami,FL)

Inter; Miami (FL); On-site; USD 65,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Life Insurance

Disability insurance

Paid vacation

Sick leave

Personal time

401(k) match

STI bonus

Job summary

Banco Inter busca um Analista de CRM & Content para a equipe Global Growth, com foco em desenhar, executar e otimizar estratégias de CRM e conteúdo para Marketplace e empréstimos internacionais (Mortgage), contribuindo para aquisição, engajamento e retenção de clientes em escala global.

Você trabalhará com Product e Data para equilibrar a experiência do cliente, a eficiência de canais e os resultados de negócio, incluindo testes A/B, personalização e relatórios executivos.

Qualifications

• Experiência prévia em CRM, Copywriting ou Marketing Digital.
• Compreensão sólida de metodologias de teste A/B e métricas de funil de conversão.
• Fortes habilidades analíticas e atenção aos detalhes.
• Familiaridade com ferramentas de CRM (Salesforce, RD Station, HubSpot) e plataformas de dados (GA4, Tableau, Power BI).
• Proeficiência em inglês avançado, com boa comunicação escrita e falada.

Responsibilities

• Liaison comunicação, experiência do cliente e roadmap com o Product team e stakeholders, com calendarização de testes e automações.
• Colaborar com Data Engineering e IT para desenvolver automações escaláveis.
• Criar, gerenciar e executar campanhas e jornadas multicanal (email, push, WhatsApp, SMS, in-app, banners, landing pages) com foco em segmentação e personalização.
• Analisar perfis de clientes e comportamento para suportar segmentação e oferecer conteúdo relevante.
• Assegurar que todo texto e conteúdo esteja alinhado com o posicionamento da marca e o tom de voz.
• Estruturar, executar e avaliar testes A/B, monitorar métricas e documentar aprendizados.
• Desenvolver e apresentar análises e relatórios executivos com storytelling claro.
• Assegurar conformidade com normas de compliance e regulamentos aplicáveis.

Skills

CRM

Copywriting

Digital Marketing

A/B testing

Data analytics

English proficiency

Tools

Salesforce

RD Station

HubSpot

GA4

Tableau

Power BI

SQL

Job description

Conheça o Inter
Pioneiros, mudamos o mercado ao lançar o primeiro banco digital do Brasil e seguimos criando tendências com tecnologia de ponta. Evoluímos para um Super App Financeiro Global, com soluções completas e inovação de primeira. Aqui, o trabalho tem propósito: construir oportunidades reais, transformar a vida das pessoas e o mercado financeiro. Esse é o nosso Jeito Inter de Fazer. Se você quer fazer parte dessa mudança e deixar um legado, seu lugar é aqui.
Vem ser Sangue Laranja.

Get to Know Inter
As pioneers, we transformed the market by launching Brazil’s first digital bank and continue to shape the future with cutting-edge technology.
We have evolved into a Global Financial Super App, delivering complete solutions and leading innovation. Here, work has purpose: creating real opportunities, transforming people’s lives, and reshaping the financial market.
This is the Inter way of making things happen. If you want to be part of this transformation and leave your mark, your place is here.

Become Sangue Laranja.

We are looking for a CRM & Content Analyst to join the Global Growth team at Banco Inter, with the mission of supporting the company’s global expansion. The focus will be on designing, executing, and optimizing CRM and content strategies for Marketplace and International Loans (Mortgage) products, contributing to customer acquisition, engagement, and retention on a global scale. Your work will center on balancing customer experience, channel efficiency, and business outcomes, working closely with the Product and Data teams

Responsibilities

• Liase communication, customer experience, and roadmap with the Product team and stakeholders, ensuring a robust communication calendar and planning new tests and automations;
• Collaborating with Data Engineering and IT teams to develop and implement efficient and scalable automations;
• Creating, managing, and executing multichannel campaigns and journeys (email marketing, push notifications, WhatsApp, SMS, in-app messages, banners, landing pages), focusing on segmentation and personalization;
• Analyzing customer profiles and behavior to support audience segmentation and deliver highly relevant offers and content, driving performance;
• Ensuring all text, approaches, and content align with the brand's positioning and communication standards, including tone of voice and language consistency;
• Structuring, executing, and evaluating A/B tests, monitoring metrics such as engagement and conversion, documenting learnings, and implementing continuous improvements;
• Developing and presenting analyses and executive reports, transforming complex data into actionable insights through clear and impactful storytelling;
• Ensuring all activities and data handling comply with compliance standards and applicable regulations.

Requirements

• Previous experience in CRM, Copywriting, or Digital Marketing;
• Solid understanding of A/B testing methodologies and conversion funnel metrics;
• Strong analytical skills and attention to detail;
• Familiarity with CRM tools (e.g., Salesforce, RD Station, HubSpot) and data/analytics platforms (e.g., GA4, Tableau, Power BI);
• Advanced English proficiency, with strong written and verbal communication skills.

Preferred Qualifications

• Intermediate proficiency in Excel/Google Sheets;
• Basic knowledge of SQL for database queries and analyses;
• Experience with artificial intelligence applications for marketing or practical everyday use.

Benefits

• Medical, Dental, and Vision Insurance (100% employer-paid coverage available).
• Company-paid Life Insurance.
• Company-paid Short-Term and Long-Term Disability coverage.
• 22 days of paid vacation annually.
• 56 hours of paid sick leave annually.
• 8 hours of paid personal time annually.
• 401(k) retirement plan with up to 5% employer match.
• Annual Short-Term Incentive (STI) bonus based on individual and company performance.

Recruitment Process

• Resume review.
• Initial screening call to discuss qualifications, experience, and role expectations.
• Interview with the Talent Acquisition team.
• Interviews with hiring leadership and key stakeholders.
• Employment offer.