Growth CRM & Content Analyst II

Inter Carreiras; Miami (FL); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Life Insurance

Disability Insurance

Paid vacation (22 days)

Paid sick leave (56 hours)

Paid personal time (8 hours)

401(k) with 5% match

Annual STI bonus

Job summary

Banco Inter in Miami is seeking a Content & CRM Analyst II to design, execute, and optimize CRM and content strategies for Marketplace and International Loans. You will collaborate with Product and Data teams to drive customer acquisition, engagement, and retention on a global scale.

You will manage multichannel campaigns, perform A/B tests, analyze customer behavior, ensure brand consistency, and report insights to leadership while complying with regulations.

Qualifications

• Experience in CRM, Copywriting, or Digital Marketing.
• Solid understanding of A/B testing methodologies and funnel metrics.
• Strong analytical skills and attention to detail.
• Familiarity with CRM tools (e.g., Salesforce, RD Station, HubSpot) and data analytics platforms (GA4, Tableau, Power BI).
• Advanced English proficiency, with strong written and verbal communication skills.

Responsibilities

• Coordinate communication and roadmap with Product and stakeholders.
• Collaborate with Data Engineering and IT teams to develop and implement automations.
• Create and manage multichannel campaigns and journeys (email, push, WhatsApp, SMS, in-app messages, banners, landing pages).
• Analyze customer profiles and behavior to support audience segmentation and deliver highly relevant offers and content.
• Ensure all text, approaches, and content align with brand positioning and tone of voice.
• Structure, execute, and evaluate A/B tests; monitor engagement and conversion; document learnings.
• Develop and present analyses and executive reports; translate data into actionable insights.
• Ensure all activities comply with compliance standards and regulations.

Skills

CRM

Copywriting

Digital Marketing

A/B testing

Analytics

CRM tools

SQL basics

English (Advanced)

Tools

Salesforce

RD Station

HubSpot

GA4

Tableau

Power BI

Job description

Banco Inter in Miami is seeking a Content & CRM Analyst II to design, execute, and optimize CRM and content strategies for Marketplace and International Loans. You will collaborate with Product and Data teams to drive customer acquisition, engagement, and retention on a global scale.

You will manage multichannel campaigns, perform A/B tests, analyze customer behavior, ensure brand consistency, and report insights to leadership while complying with regulations.