Content Capabilities Lead — Strategy, Adoption & Governance

HireLifeScience; North Wales (Montgomery County); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) retirement plan

Paid holidays

Vacation days

Sick days

Job summary

Merck & Co., Inc. in the United States seeks an Associate Director, Content Capabilities Lead to own the strategy, governance, and value realization of content capabilities across the organization.

You will partner with operations, technology, and transformation teams to translate business needs into scalable capabilities and roadmaps. As a senior cross-functional leader, you will drive adoption, optimize user experience, manage stakeholder alignment, and guide change management, training, and

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, Digital, or a related field.
• 8+ years in digital, marketing, content operations, marketing governance, marketing technology, or related fields, including large-scale capability implementations or transformations.
• Experience in Agile or sprint-based marketing environments.
• Experience leading platform implementations, business process design, and adoption of tech-enabled workflows in complex organizations.
• Strong understanding of marketing technology ecosystems, agile methods, content workflows, and cross-functional operating models.
• Experience partnering with technology teams, vendors, agencies, and stakeholders to deliver integrated solutions.
• Experience leading change management, capability training, stakeholder engagement, and user adoption strategies.
• Ability to communicate technical concepts and value propositions to senior leaders and non-technical audiences.
• Willingness to work hybrid at least 3 days per week at the North Wales, PA office.

Responsibilities

• Evaluate business opportunities and emerging needs to inform capability investments and priorities.
• Partner with technology teams to translate business requirements into scalable solutions.
• Champion a vision for an integrated ecosystem meeting current and future operating models.
• Prioritize business requirements, capability backlog, and dependencies in alignment with transformation goals.
• Lead business readiness activities including stakeholder engagement, change management, and training.
• Develop documentation, governance, and implementation planning with capability leads.
• Monitor feedback and outcomes to drive continuous improvement and forward roadmap.
• Identify opportunities for standardization, transparency, and faster time-to-market.

Skills

Adaptability

Advertising Campaign Development

Agile Methodology

Building Capability

Business Alignment

Business Decisions

Digital Analytics

Marketing Strategy Implementation

Market Research

Operating Models

Content Operations

Marketing Governance

Cross-functional Collaboration

Change Management

Communication of Tech Concepts

Education

Bachelor's degree in Marketing, Business, Information Systems, Digital, or Communications

Job description

Merck & Co., Inc. in the United States seeks an Associate Director, Content Capabilities Lead to own the strategy, governance, and value realization of content capabilities across the organization.

You will partner with operations, technology, and transformation teams to translate business needs into scalable capabilities and roadmaps. As a senior cross-functional leader, you will drive adoption, optimize user experience, manage stakeholder alignment, and guide change management, training, and