Content Capabilities Lead — Strategy & Adoption

MSD; Pennsylvania; Hybrid; USD 142,000 - 224,000; Full time

Job summary

Merck & Co., Inc. is seeking an Associate Director, Content Capabilities Lead to drive adoption, governance, and business value realization of content capabilities across the organization.

You will partner with operations, technology, transformation, and content teams to define requirements and shape capability roadmaps. This hybrid role requires strong leadership, change management, and the ability to translate complex business needs into scalable solutions.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, Digital, Communications, or a related field.
• 8+ years of experience in digital, marketing, content operations, or related fields, including large-scale capability implementations.
• Experience working in Agile or sprint-based marketing environments.

Responsibilities

• Evaluate business opportunities, challenges, and emerging needs to inform capability investments and enhancement priorities.
• Partner with technology teams to translate business requirements into scalable solutions and capability enhancements.
• Champion a vision for an integrated ecosystem that meets current business needs while enabling the future-state content operating model
• Partner with key stakeholders to prioritize business requirements, capability backlog, dependencies, and future-state enhancements in alignment with enterprise transformation objectives and the HH Transformation Management Office
• Lead business readiness activities, including stakeholder engagement, change management, training, user communications, and adoption support for internal teams and agency partners
• Build strong working relationships with capability leads, monitor issue resolution, and collaborate on business-facing documentation, governance, and implementation planning
• Monitor user feedback and implementation outcomes, and align with stakeholders on enhancement opportunities to drive continuous improvement and inform the forward roadmap
• Identify opportunities for standardization, simplification, transparency, traceability, and improved speed to market

Skills

Adaptability

Advertising Campaign Development

Agile Methodology

Building Capability

Business Alignment

Business Decisions

Business Informatics

Business Needs

Business Process Improvements

Business Requirements Analysis

Business Transformation

Business Workflow Analysis

Capability Mapping

Change Management

Creative Campaign Development

Decision Making

Digital Analytics

Marketing Budget Management

Marketing Strategy Implementation

Market Research

Operating Models

Pharmaceutical Industry

Pricing Strategies

Principles of Marketing

Education

Bachelor's degree in Marketing, Business, Information Systems, Digital, Communications, or a related field

Job description

Merck & Co., Inc. is seeking an Associate Director, Content Capabilities Lead to drive adoption, governance, and business value realization of content capabilities across the organization.

You will partner with operations, technology, transformation, and content teams to define requirements and shape capability roadmaps. This hybrid role requires strong leadership, change management, and the ability to translate complex business needs into scalable solutions.