Content & Brand Experience Lead

Brooks Sports Inc; Seattle, Northern (WA, KY); Hybrid; USD 77,000 - 129,000; Full time

Benefits offered by this job

Product discounts

Employee recognition

Fitness discounts

Volunteer and donation benefits

Job summary

Brooks is seeking a Marketing Lead, Content & Brand Experiences in Seattle to oversee cohesive content experiences across digital and physical channels. You will partner with Global Brand, Product Marketing, Site, and regional teams to translate strategy into storytelling worldwide, ensuring fast, scalable, and engaging content execution.

In this role you will manage CMS-enabled publishing, optimize landing pages and PDPs, and drive content that enhances product discovery and customer loyalty.

Qualifications

• Bachelor’s degree or equivalent in business, marketing, communications, or related field.
• 5+ years of experience in brand marketing, content strategy, digital experience, retail marketing, or related fields.
• Ability to translate brand and product strategies into compelling stories, content, and consumer experiences.
• Demonstrated ability to develop content and brand experiences across multiple channels, from digital to physical.
• Ability to leverage consumer insights, performance data, and business objectives to inform content decisions.

Responsibilities

• Lead the planning and execution of seasonal and evergreen content experiences across Brooks-owned digital and physical channels in support of global brand, product, membership, and business priorities.
• Translate campaign, product, and brand strategies into cohesive content experiences that drive engagement, conversion and loyalty across the runner journey.
• Own the development and optimization of key digital content experiences, including landing pages, category pages, PDPs, and campaign destinations
• Deliver optimal product discovery through a taxonomy, content structure, and navigation experience that are clear and intuitive.
• Partner with Digital Product and Site Merchandising teams to improve site performance, content effectiveness, and consumer experience outcomes.
• Partner with Visual Merchandising to deliver scalable retail toolkits that bring global campaigns and product stories to life in stores.
• Champion consistent brand expression across owned placements, setting content standards and templates to deliver high-quality, brand-right output.
• Partner on CMS enhancements, content operations and AI-enabled content capabilities that support scalable publishing and operational efficiency.
• Collaborate with the Analytics and Consumer Insights teams to leverage insights and performance data to inform content decisions and continuously optimize experience performance.
• Lead cross-functional alignment across teams to deliver experiences on time, on brand and against business objectives.
• Present clear recommendations, tradeoffs, and points of view while balancing complex stakeholder needs.
• Monitor emerging trends in content strategy and consumer experience to recommend applications that elevate Brooks-owned experiences and strengthen our competitive advantage.

Skills

Brand marketing

Content strategy

Digital experience

Retail marketing

Content storytelling

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Tools

CMS platforms

Digital publishing tools

Job description

Brooks is seeking a Marketing Lead, Content & Brand Experiences in Seattle to oversee cohesive content experiences across digital and physical channels. You will partner with Global Brand, Product Marketing, Site, and regional teams to translate strategy into storytelling worldwide, ensuring fast, scalable, and engaging content execution.

In this role you will manage CMS-enabled publishing, optimize landing pages and PDPs, and drive content that enhances product discovery and customer loyalty.