Senior Director, Global Brand Experiences & DtC

Brooks Sports Inc; Seattle (WA); On-site; USD 201,072 - 321,778; Full time

Benefits offered by this job

Product discounts

Fitness discounts

Employee recognition

Transportation assistance

Job summary

Brooks Sports Inc is seeking a Senior Director, Owned Brand Experiences, based in Seattle. This role demands defining the strategic vision and innovation roadmap, ensuring best-in-class experiences that drive engagement and loyalty across all Brooks' channels.

The ideal candidate should possess over 15 years in brand leadership and a deep understanding of consumer insights. This pivotal position plays a crucial role in shaping the runner's journey and the future of Brooks experiences.

Qualifications

• 15+ years of brand experience, experiential marketing, or retail leadership.
• Proven success in designing and executing immersive brand experiences.
• Experience leading consumer insights or research functions.

Responsibilities

• Define the global omni-channel direct-to-consumer experience strategy.
• Lead the development of brand websites and retail experiences.
• Define the global vision for loyalty and membership experiences.
• Lead the global consumer insights function.

Skills

Cross-functional leadership

Strategic thinking

Consumer insights

Project management

Communication

Education

Bachelor’s degree in Marketing, Design, Business, or related field

Job description

Brooks Sports Inc is seeking a Senior Director, Owned Brand Experiences, based in Seattle. This role demands defining the strategic vision and innovation roadmap, ensuring best-in-class experiences that drive engagement and loyalty across all Brooks' channels.

The ideal candidate should possess over 15 years in brand leadership and a deep understanding of consumer insights. This pivotal position plays a crucial role in shaping the runner's journey and the future of Brooks experiences.