Marketing Lead, Membership & Personalization

Brooks Sports Inc; Seattle, Northern (WA, KY); Hybrid; USD 86,000 - 129,000; Full time

Benefits offered by this job

Medical, dental, vision

Life and AD&D insurance

HSA with employer contribution

FSA

401K Savings Plan and match

Family & fertility assistance

Employee assistance program

Transportation assistance

Five weeks paid time off

Eleven paid holidays

Bonus opportunity

Product discounts

Fitness discounts

Volunteer and donation benefits

Job summary

Brooks Sports Inc. is seeking a Marketing Lead, Membership & Consumer Ecosystem to drive the connected runner experience. You will align membership, loyalty, data, lifecycle, and personalization across regional teams and CRM partners to create seamless journeys for runners.

You’ll partner with Digital Products, Analytics, and CRM to advance personalized experiences globally, leveraging AI and data to deepen engagement and loyalty with Brooks runners.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications or related field, or equivalent experience.
• 5+ years in membership, loyalty, CRM, lifecycle marketing, digital marketing, or related fields.
• Translate business objectives and consumer needs into compelling membership experiences and journeys.
• Develop connected consumer experiences across digital, CRM, retail, and events.
• Analyze consumer insights and performance data to inform recommendations.

Responsibilities

• Own and execute global membership campaigns and activation strategies with measurable outcomes.
• Optimize the membership value proposition to deliver meaningful runner value and business impact.
• Partner with regional teams to bring membership experiences to life.
• Drive personalization using runner data and audience insights.
• Shape lifecycle approaches for connected, behavior-driven experiences.
• Collaborate with Digital Products, Technology, and CRM to unify membership data.
• Identify opportunities to leverage AI and emerging tech for personalization.
• Translate insights into actionable membership plans and KPIs.
• Build cross-functional partnerships to align execution across teams.

Skills

CRM marketing

Lifecycle marketing

Data-driven

Cross-functional collaboration

Strategic thinking

Communication

Education

Bachelor's degree in Business, Marketing, Communications or related field

Equivalent combination of education and experience

Tools

CRM platforms

Job description

Brooks Sports Inc. is seeking a Marketing Lead, Membership & Consumer Ecosystem to drive the connected runner experience. You will align membership, loyalty, data, lifecycle, and personalization across regional teams and CRM partners to create seamless journeys for runners.

You’ll partner with Digital Products, Analytics, and CRM to advance personalized experiences globally, leveraging AI and data to deepen engagement and loyalty with Brooks runners.