Marketing Lead, Membership & Personalization Architect

Brooksrunning; Seattle (WA); Hybrid; USD 86,000 - 129,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life and AD&D insurance

Disability insurance

Health Savings Account (HSA)

Flexible Spending Account (FSA)

401K with match

Paid time off

Bonus potential

Product discounts

Job summary

Brooks Running is seeking a Marketing Lead, Membership & Consumer Ecosystem to advance Brooks' connected runner ecosystem. You will integrate membership, loyalty, data, lifecycle, and personalization, working with regional teams, Digital Products, Analytics, and CRM to deliver globally unified experiences across channels.

You will lead global campaigns, optimize value, and partner with teams to craft personalized journeys for runners.

Qualifications

• Bachelor's degree in Business, Marketing, Communications or related field.
• 5+ years in membership, loyalty, CRM, lifecycle marketing, digital marketing, or related fields.
• Ability to translate business objectives and consumer needs into compelling membership experiences and journeys.

Responsibilities

• Own and execute global membership campaigns and activation strategies, including messaging and success metrics that align with the global membership strategy.
• Optimize the membership value proposition, ensuring it delivers meaningful value to runners and supports long-term business objectives.
• Partner with regional teams to bring membership experiences and campaigns to life.
• Drive personalization methods by leveraging runner data and audience insights to deliver more relevant experiences.
• Shape lifecycle approaches that create connected, behavior-driven experiences across the runner journey.
• Partner with Digital Products, Technology, and regional CRM teams to enable a connected runner profile and unified membership ecosystem.
• Identify opportunities to leverage AI and emerging technologies that enhance personalization and improve member engagement.
• Collaborate with Analytics and Consumer Insights teams to translate insights into actionable membership plans.
• Define and monitor KPIs across membership growth, engagement, loyalty, retention, and lifetime value.
• Build strong cross-functional partnerships across Global Marketing, regional teams, CRM, Digital Products, Analytics, and external partners to ensure executional alignment.
• Champion a runner-first approach, continuously identifying opportunities to improve membership experiences.

Skills

Membership marketing

CRM

Lifecycle marketing

Digital marketing

Cross-functional collaboration

Education

Bachelor's degree

Tools

CRM platforms

Loyalty programs

Marketing technology

Job description

Brooks Running is seeking a Marketing Lead, Membership & Consumer Ecosystem to advance Brooks' connected runner ecosystem. You will integrate membership, loyalty, data, lifecycle, and personalization, working with regional teams, Digital Products, Analytics, and CRM to deliver globally unified experiences across channels.

You will lead global campaigns, optimize value, and partner with teams to craft personalized journeys for runners.