Content & Audience Insights Strategist

Linktree; San Francisco (CA); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

Wellbeing allowance

US health insurance

Retirement plan

Stock options

Generous vacation

Job summary

Linktree is hiring a Content & Audience Insights Manager to turn audience signals, content performance, and proprietary data into sharper content ideas and business narratives. You will own the measurement and learning system behind Linktree’s content program, leveraging dashboards, analytics platforms, and listening tools to deliver actionable insights.

You will partner with Data Science and Analytics to define reporting needs, request new dashboards, and communicate findings without owning

Qualifications

• 5-7 years in audience insights, content measurement, marketing analytics, social intelligence, or research.
• Experience building measurement frameworks, research plans, or audience-insight programs.
• Experience partnering with Data Science or Analytics to define questions and request the right analysis.
• Experience creating dashboards and reports, and reading and interpreting social data, social listening tools, search data, and audience insights.
• A strong ability to separate signal from noise and explain what the team should do next and why.
• Strong editorial judgment and the ability to recognize which findings are credible, differentiated, and relevant enough to become a story.
• Experience evaluating performance across multiple channels, audiences, or campaigns.
• Strong writing and synthesis skills, able to turn complex analysis into a concise recommendation.
• Ability to work across multiple teams and translate business goals into clear content recommendations.
• Strong curiosity and judgment about which findings are meaningful, actionable, and supported by enough evidence to inform a decision.

Responsibilities

• Own cross-channel measurement and performance insights for Linktree’s content program.
• Partner with channel owners to design pilots, define hypotheses, audiences, success measures, and analysis plans.
• Synthesize insights into clear recommendations and evidence-backed opportunities for internal and external storytelling.
• Combine audience research, social listening, search behavior, and competitive intelligence to identify meaningful shifts.
• Collaborate with Social & Content, Comms, PMM, Growth, Creative, Creator Partnerships, and data partners to ensure insights are usable across the business.

Skills

Audience insights

Content measurement

Marketing analytics

Social listening

Dashboard creation

Storytelling/writing

Job description

Linktree is hiring a Content & Audience Insights Manager to turn audience signals, content performance, and proprietary data into sharper content ideas and business narratives. You will own the measurement and learning system behind Linktree’s content program, leveraging dashboards, analytics platforms, and listening tools to deliver actionable insights.

You will partner with Data Science and Analytics to define reporting needs, request new dashboards, and communicate findings without owning