Remote Audience Insights & Content Strategy Lead

Linktree Pty; Los Angeles (CA); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

Wellbeing allowance

Medical, dental, vision insurance

Retirement plan

Generous time off

Employee stock options

Job summary

Linktree is seeking a Content & Audience Insights Manager to turn audience signals, content performance, and proprietary data into sharper content ideas and business narratives. You will own the measurement and learning system behind Linktree’s content program, partnering with Data Science and Analytics to define reporting needs and request new dashboards, complex data pulls, pipelines, and validation.

This is an insights and recommendations role, not content creation.

Qualifications

• 5-7 years in audience insights, content measurement, marketing analytics, or research.
• Experience building measurement frameworks, research plans, or audience-insight programs.
• Experience partnering with Data Science or Analytics to define questions and request analyses.
• Experience creating dashboards and reports and reading social data, social listening tools, search data, and audience insights.

Responsibilities

• Own cross-channel measurement and performance insights across Linktree’s content program.
• Design pilots with a testing and learning agenda, defining hypothesis, audience, success measures, and analysis plan.
• Synthesize insights into clear recommendations and external story opportunities; explain evidence, limitations, and who should act.
• Combine audience, social listening, search behavior, and competitive signals to identify meaningful shifts for Linktree.
• Collaborate with Social & Content, Comms, PMM, Growth, Creative, Creator Partnerships, and data partners to turn insights into action.

Skills

Audience insights

Content measurement

Marketing analytics

Social intelligence

Writing & synthesis

Cross-functional collaboration

Education

Bachelor's degree in relevant field

Tools

Analytics platforms

Social listening tools

Data visualization tools

Job description

Linktree is seeking a Content & Audience Insights Manager to turn audience signals, content performance, and proprietary data into sharper content ideas and business narratives. You will own the measurement and learning system behind Linktree’s content program, partnering with Data Science and Analytics to define reporting needs and request new dashboards, complex data pulls, pipelines, and validation.

This is an insights and recommendations role, not content creation.