Consumer & Market Intelligence Lead II — Drive Growth with Data

Heartland Coca-Cola Bottling Company, LLC

Charlotte (NC)

On-site

USD 90,000 - 120,000

Full time

4 days ago

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Job summary

Heartland Coca-Cola Bottling Company, LLC is seeking a Consumer and Market Intelligence Lead II to guide category, channel and geography analyses that inform selling stories aligned with Marketing Strategies and Commercial Plans. You will use available tools to uncover trends and identify opportunities to grow our business.

As the subject matter expert on category and geography-led insights, you will partner across Sales, Marketing and RGM teams to deliver data-driven presentations and strategic

Qualifications

3–5 years of data analytics experience, preferably in a CPG company.
Advanced Excel and PowerPoint skills.
Strong presentation and communication abilities with internal partners and customers.
Experience with Nielsen/IRI syndicated data and shopper card data.

Responsibilities

Lead development of industry-wide reports and scorecards for category, channel and geography trends.
Develop information-based presentations to inform business decisions and recommendations.
Assess market, category and shopper conditions to guide strategies and objectives.
Collaborate with Sales, Marketing and RGM teams to review impacts of strategies regionally.

Skills

Data analytics

Advanced Excel

PowerPoint

Presentation skills

Nielsen/IRI data

Shopper card data

Education

Four Year Degree in Marketing, Finance or General Business

Job description

As the subject matter expert on category and geography-led insights, you will partner across Sales, Marketing and RGM teams to deliver data-driven presentations and strategic

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