Consumer and Market Intelligence, Lead II

Coca-Cola Bottling Co. Consolidated; Charlotte (NC); On-site; USD 85,000 - 110,000; Full time

Job summary

The Commercial Advisory Manager at Coca-Cola Bottling Co. Consolidated leads category, channel and geography-centric analyses to craft selling stories aligned with Marketing Strategies and Commercial Plans.

This role leverages available tools to uncover trends and identify opportunities to grow CCCI's business. You will serve as the subject matter expert on category and geography-led insights, building relationships across the CCCI footprint to collaboratively identify opportunities for

Qualifications

• 3-5 years of data analytics experience in a CPG company.
• Advanced Excel and PowerPoint skills.
• Strong presentation and communication abilities with internal and external partners.
• Experience with syndicated data (Nielsen/IRI) and shopper card data.

Responsibilities

• Serves as primary lead for development of industry-wide reports and scorecards for category, channel and geography-centric performance trends.
• Collaborates across Sales, Category Space Team and RGM to develop data-driven presentations for solving business issues.
• Assess market and category conditions and shopper behavior to recommend strategies.
• Collaborates with channel and customer leads to review impact of strategies on performance at multiple levels.

Skills

Data analytics

Excel & PowerPoint

Presentation skills

Syndicated data (Nielsen/IRI)

Education

High school diploma or GED

Four year degree in Marketing/Finance/General Business

Job description

Job Overview

The Commercial Advisory Manager is accountable for leadership of category, channel and geography‑centric analyses designed to formulate selling stories in support of CCCI's Marketing Strategies and Commercial Plans. The Manager utilizes available tools and resources to generate insights designed to uncover current trends and identify future opportunities to grow CCCI's business.

The Commercial Advisory Manager serves as the subject matter expert on category, channel and geography‑led insights inclusive of the entire beverage landscape. The Manager works closely with key constituents across the CCCI footprint to build relationships and collaboratively identify opportunities for gap solving.

Duties & Responsibilities

• Serves as primary lead for the development of industry‑wide reports and scorecards of category, channel and geography‑centric performance trends for key commercial and sales constituents.
• Collaborates across disciplines and departments (Sales Team, Category Space Team, RGM) to develop information‑based presentations to assist with solving business issues to identify opportunities and provide solutions and recommendations.
• Assess market conditions, category conditions and shopper behavior and recommends strategies to meet and exceed company performance objectives.
• Collaborates with channel and customer commercialization leads to review the impact of strategies and initiatives on the overall performance at the category, channel and geographic levels.

Knowledge, Skills, & Abilities

• 3‑5 Years of experience with data analytics, preferably with a CPG Company
• Advanced Excel and PowerPoint Skills
• Strong presentation and communication abilities with both external (customers) and internal partners
• Proven knowledge of and experience with syndicated data (Nielsen/IRI) and shopper card data

Minimum Qualifications

• High school diploma or GED
• Knowledge acquired through 3 to up to 5 years of work experience

Preferred Qualifications

• Four Year Degree in Marketing, Finance or General Business

Work Environment

• Office environment

Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.