Consumer Insights Analyst — Shape Global Brand Insights

Trov; Lehi (UT); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision care

401k with employer matching

Paid Time Off

Maternity/Paternity leave

Indoor basketball/volleyball court

Fully equipped fitness center

Job summary

Trove Brands in Lehi, Utah, is seeking a Consumer Strategy Analyst to synthesize qualitative and quantitative data from consumers, markets, and research to build explanations and models guiding strategic decisions.

You will design and execute research, develop frameworks to predict consumer behavior, and partner with multiple teams to reduce uncertainty and sharpen go-to-market, product positioning, and branding strategies. This is an in-office role at HQ.

Qualifications

• Bachelor’s degree required in a relevant field.
• Approximately 2–4 years of analytical/strategic problem-solving experience.
• Experience gathering and interpreting qualitative and quantitative data to solve complex problems.
• Strong narrative and communication skills with the ability to explain ideas clearly.
• Experience using analytical tools such as Excel, Qualtrics, Power BI, Python, R, SQL; willingness to learn new tools.
• Familiarity with qualitative and quantitative research methodologies including ethnographies and interviews.

Responsibilities

• Design and execute qualitative and quantitative research to deepen understanding of consumers, brands, and markets.
• Build foundational understanding of consumer motivations, decision-making, brand meaning, category dynamics, and market evolution.
• Continuously gather and connect evidence across consumer insights, business performance, competitors, culture, and emerging markets.
• Synthesize information into clear explanations, identifying patterns, opportunities, and where new evidence challenges or strengthens existing thinking.
• Develop frameworks that help predict consumer behavior, identify opportunities, and improve strategic decision-making.
• Partner cross-functionally to frame critical questions, reduce uncertainty, and bring the consumer perspective into innovation, positioning, commercialization, and strategy.
• Build and share organizational knowledge so insights compound over time and continuously improve how the business learns and makes decisions.

Skills

Excel

Qualtrics

Power BI

Python

R

SQL

Narrative communication

Education

Bachelor’s degree in Business, Marketing, Psychology, Behavioral Science, Economics, Statistics, Sociology, Human Factors, Philosophy or a related field

Tools

Qualtrics

Power BI

Python

R

SQL

Job description

Trove Brands in Lehi, Utah, is seeking a Consumer Strategy Analyst to synthesize qualitative and quantitative data from consumers, markets, and research to build explanations and models guiding strategic decisions.

You will design and execute research, develop frameworks to predict consumer behavior, and partner with multiple teams to reduce uncertainty and sharpen go-to-market, product positioning, and branding strategies. This is an in-office role at HQ.