Consumer Insights Analyst - Drive Strategy & Growth

Socket.dev; Lehi (UT); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Healthcare package (medical, dental, &

401k with employer matching

Paid Time Off

Parental leave

Indoor athletic facilities

Fitness center

Yoga studio

Nap/Meditation room

Other benefits

Job summary

Trove Brands is seeking a Consumer Strategy Analyst to gather and synthesize qualitative and quantitative data from consumers, markets, and research to build models that deepen understanding of brands and markets. This role focuses on turning evidence into clear explanations and strategic guidance.

The analyst will partner with cross-functional teams to frame key questions, reduce uncertainty, and inform innovation, positioning, and strategy.

Qualifications

• Bachelor’s degree in Business, Marketing, Psychology, Behavioral Science, Economics, Statistics, Sociology, Human Factors, Philosophy or a related field.
• Approximately 2-4 years of experience solving analytical or strategic problems, including through professional experience, consulting, internships, or academic work.
• Experience gathering and interpreting qualitative and quantitative data to solve complex problems.
• Strong narrative and communication skills with the ability to elucidate ideas and explain complex concepts clearly and compellingly.
• Experience using analytical tools such as Excel, Qualtrics, Power BI, Python, R, SQL, and a willingness to quickly learn new tools.
• Familiarity with a variety of quantitative and qualitative research methodologies, including ethnographies, individual and group interviews,.

Responsibilities

• Design and execute qualitative and quantitative research to deepen understanding of consumers, brands, and markets
• Build foundational understanding of consumer motivations, decision-making, brand meaning, category dynamics, and market evolution.
• Continuously gather and connect evidence across consumer insights, business performance, competitors, culture, and emerging markets.
• Synthesize information into clear explanations, identifying patterns, opportunities, and where new evidence challenges or strengthens existing thinking.
• Develop frameworks that help predict consumer behavior, identify opportunities, and improve strategic decision-making.
• Partner cross-functionally to frame critical questions, reduce uncertainty, and bring the consumer perspective into innovation, positioning, commercialization, and strategy.
• Build and share organizational knowledge so insights compound over time and continuously improve how the business learns and makes decisions.

Skills

Data analysis

Qualitative research

Quantitative research

Cross-functional collaboration

Education

Bachelor’s degree in Business, Marketing, Psychology, Behavioral Science, Economics, Statistics, Sociology, Human Factors, Philosophy or related field

Tools

Excel

Qualtrics

Power BI

Python

R

SQL

Job description

Trove Brands is seeking a Consumer Strategy Analyst to gather and synthesize qualitative and quantitative data from consumers, markets, and research to build models that deepen understanding of brands and markets. This role focuses on turning evidence into clear explanations and strategic guidance.

The analyst will partner with cross-functional teams to frame key questions, reduce uncertainty, and inform innovation, positioning, and strategy.