Customer Insights Analyst - Shape Decisions

Recreational Equipment, Inc.; Seattle (WA); On-site; USD 65,000 - 104,000; Full time

Job summary

REI Co-op is seeking a Customer Research Analyst to lead both qualitative and quantitative research, translating findings into practical recommendations. You will collaborate with cross-functional teams and external vendors to inform decisions and improve customer experiences.

You will plan studies from design to presentation, manage survey platforms, and ensure data quality. The role requires clear communication, the ability to tailor messages to diverse audiences, and a customer-centric

Qualifications

• 3+ years in primary research methods across qualitative and quantitative studies.
• Experience managing research projects from design to presentation.
• Experience with research vendors and survey platforms (Qualtrics or equivalent).
• Strong written, verbal, and presentation skills.
• Proficiency with Excel and PowerPoint; familiarity with SPSS/Tableau preferred.

Responsibilities

• Design, manage, and analyze qualitative and quantitative research from planning through final presentation.
• Translate findings into actionable insights and recommendations.
• Manage research tools, surveys, data collection, and quality checks.
• Collaborate with cross-functional teams to apply insights.
• Build and manage vendor relationships across projects.
• Share methods and findings to help teams advocate for customers.

Skills

Qualitative research

Quantitative research

Survey design

Vendor management

Data analysis

Statistics basics

Communication & presentation

Cross-functional collaboration

Tools

Qualtrics

SPSS

Tableau

Job description

REI Co-op is seeking a Customer Research Analyst to lead both qualitative and quantitative research, translating findings into practical recommendations. You will collaborate with cross-functional teams and external vendors to inform decisions and improve customer experiences.

You will plan studies from design to presentation, manage survey platforms, and ensure data quality. The role requires clear communication, the ability to tailor messages to diverse audiences, and a customer-centric