Consumer Insights Analyst — Brand & Product Innovation

Kontoor Brands; Greensboro (NC); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Paid parental leave

Flexible Fridays

Tuition reimbursement

Employee discount

Job summary

Kontoor Brands is seeking a Consumer Insights Analyst to amplify the voice of the consumer across merchandising, marketing, design, and retail. The role develops research plans, applies best-in-class methods, and translates data into actionable insights to influence product and marketing decisions.

The ideal candidate will synthesize data from multiple sources, manage projects, and present findings to senior leadership, leveraging tools like Qualtrics and Microsoft Office within a collaborative,

Qualifications

• Bachelor’s or Graduate degree in Business, Marketing, Marketing Research, Psychology, or similar/related field.
• Strategic mindset with ability to analyze data and research results and deliver insights and actionable recommendations.
• Solid written and oral communication skills, with an eye for detail.
• Demonstrate strong project management and organizational skills to manage multiple projects independently.
• Advanced proficiency with Microsoft Excel, PowerPoint, Word.

Responsibilities

• Co-manage and/or lead consumer research projects using DIY survey tools and insights community platforms inclusive of planning, executing, reporting, and presenting.
• Works in partnership with research agencies to implement a broad range of research studies and helps translate results into clear, compelling insights that will lead to tangible recommendations.
• Champions for the consumer, based on objective consumer insights, during appropriate stages in the product and marketing development process.
• Review and report out on shifts / trends in Harris Poll Syndicated brand health tracking.
• Adhoc analysis using syndicated data sources such as NPD and MRI-Simmons.

Skills

Data synthesis

Quantitative research

Qualitative research

DIY survey tools

Qualtrics

Project management

Influence decisions

Executive presentation

Cross-functional collaboration

Syndicated data familiarity

Education

Bachelor’s or Graduate degree in Business/Marketing/Marketing Research/Psychology

Tools

Qualtrics

Microsoft Excel

PowerPoint

Word

Job description

Kontoor Brands is seeking a Consumer Insights Analyst to amplify the voice of the consumer across merchandising, marketing, design, and retail. The role develops research plans, applies best-in-class methods, and translates data into actionable insights to influence product and marketing decisions.

The ideal candidate will synthesize data from multiple sources, manage projects, and present findings to senior leadership, leveraging tools like Qualtrics and Microsoft Office within a collaborative,