Consumer Insights Analyst

Socket.dev; Lehi (UT); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Healthcare package (medical, dental, &

401k with employer matching

Paid Time Off

Parental leave

Indoor athletic facilities

Fitness center

Yoga studio

Nap/Meditation room

Other benefits

Job summary

Trove Brands is seeking a Consumer Strategy Analyst to gather and synthesize qualitative and quantitative data from consumers, markets, and research to build models that deepen understanding of brands and markets. This role focuses on turning evidence into clear explanations and strategic guidance.

The analyst will partner with cross-functional teams to frame key questions, reduce uncertainty, and inform innovation, positioning, and strategy.

Qualifications

• Bachelor’s degree in Business, Marketing, Psychology, Behavioral Science, Economics, Statistics, Sociology, Human Factors, Philosophy or a related field.
• Approximately 2-4 years of experience solving analytical or strategic problems, including through professional experience, consulting, internships, or academic work.
• Experience gathering and interpreting qualitative and quantitative data to solve complex problems.
• Strong narrative and communication skills with the ability to elucidate ideas and explain complex concepts clearly and compellingly.
• Experience using analytical tools such as Excel, Qualtrics, Power BI, Python, R, SQL, and a willingness to quickly learn new tools.
• Familiarity with a variety of quantitative and qualitative research methodologies, including ethnographies, individual and group interviews,.

Responsibilities

• Design and execute qualitative and quantitative research to deepen understanding of consumers, brands, and markets
• Build foundational understanding of consumer motivations, decision-making, brand meaning, category dynamics, and market evolution.
• Continuously gather and connect evidence across consumer insights, business performance, competitors, culture, and emerging markets.
• Synthesize information into clear explanations, identifying patterns, opportunities, and where new evidence challenges or strengthens existing thinking.
• Develop frameworks that help predict consumer behavior, identify opportunities, and improve strategic decision-making.
• Partner cross-functionally to frame critical questions, reduce uncertainty, and bring the consumer perspective into innovation, positioning, commercialization, and strategy.
• Build and share organizational knowledge so insights compound over time and continuously improve how the business learns and makes decisions.

Skills

Data analysis

Qualitative research

Quantitative research

Cross-functional collaboration

Education

Bachelor’s degree in Business, Marketing, Psychology, Behavioral Science, Economics, Statistics, Sociology, Human Factors, Philosophy or related field

Tools

Excel

Qualtrics

Power BI

Python

R

SQL

Job description

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It's about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.

We believe our competitive advantage comes from understanding consumers more deeply than anyone else so that we can offer products and experiences that surprise and delight. The Consumer Strategy Analyst is responsible for gathering and synthesizing qualitative and quantitative data across diverse sources—from consumers, markets, academic research, and commercial performance to develop explanations and models that improve how the organization understands the world. This role is not about simply delivering research, but instead about building and refining the company’s understanding of consumers, brands, and markets so that every strategic decision is grounded in a foundational understanding of how people think, choose, engage, and behave.

Key Responsibilities:

• Design and execute qualitative and quantitative research to deepen understanding of consumers, brands, and markets
• Build foundational understanding of consumer motivations, decision-making, brand meaning, category dynamics, and market evolution.
• Continuously gather and connect evidence across consumer insights, business performance, competitors, culture, and emerging markets.
• Synthesize information into clear explanations, identifying patterns, opportunities, and where new evidence challenges or strengthens existing thinking.
• Develop frameworks that help predict consumer behavior, identify opportunities, and improve strategic decision-making.
• Partner cross-functionally to frame critical questions, reduce uncertainty, and bring the consumer perspective into innovation, positioning, commercialization, and strategy.
• Build and share organizational knowledge so insights compound over time and continuously improve how the business learns and makes decisions.

Required Qualifications:

• Bachelor’s degree in Business, Marketing, Psychology, Behavioral Science, Economics, Statistics, Sociology, Human Factors, Philosophy or a related field.
• Approximately 2-4 years of experience solving analytical or strategic problems, including through professional experience, consulting, internships, or academic work.
• Experience gathering and interpreting qualitative and quantitative data to solve complex problems.
• Strong narrative and communication skills with the ability to elucidate ideas and explain complex concepts clearly and compellingly.
• Experience using analytical tools such as Excel, Qualtrics, Power BI, Python, R, SQL, and a willingness to quickly learn new tools.
• Familiarity with a variety of quantitative and qualitative research methodologies, including ethnographies, individual and group interviews, .
• An eagerness to learn, intellectual curiosity, and the ability to thrive in an ambiguous, fast-moving environment.

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You'll love it here.

Among the many benefits our team members enjoy are:

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!

Trove Brands is an equal opportunity employer.

This is a fully in-office position at our HQ in Lehi, Utah.