Marketing Manager I/II — Digital & DTC Growth

AbbVie Inc.; Northern (KY); Hybrid; USD 95,000 - 130,000; Full time

Job summary

AbbVie is seeking a Marketing Manager I/II to join the SKYRIZI Gastro Consumer Marketing team. You will develop and execute consumer marketing strategies across an omnichannel ecosystem, driving awareness, consideration, and conversion for SKYRIZI in the Gastro portfolio.

You will partner with senior marketers and cross-functional teams to deliver end-to-end campaigns, manage budgets, and optimize investments.

Qualifications

• Bachelor’s degree in marketing or related field, or equivalent experience.
• 4–6+ years of relevant marketing experience, preferably in pharma or CPG.
• Strong communication, collaboration, and interpersonal skills across teams and agencies.
• Experience in core marketing capabilities: creative development, positioning, segmentation, and investment optimization.
• Excellent project management with multi-priority handling and deadlines.

Responsibilities

• Support development and execution of consumer marketing plans aligned to brand objectives.
• Lead DTC tactics to drive awareness, consideration, and conversion, with emphasis on digital.
• Collaborate with internal/external stakeholders to execute compliant, high-quality initiatives.
• Apply market insights and data-driven analysis to refine marketing strategy.
• Assist in media strategy, campaign measurement, and budget tracking.

Skills

Marketing strategy

Cross-functional collaboration

Project management

Analytical thinking

Self-starter

Influence without authority

Education

Bachelor's degree in marketing

Tools

CRM platforms

Digital marketing tools

Job description

AbbVie is seeking a Marketing Manager I/II to join the SKYRIZI Gastro Consumer Marketing team. You will develop and execute consumer marketing strategies across an omnichannel ecosystem, driving awareness, consideration, and conversion for SKYRIZI in the Gastro portfolio.

You will partner with senior marketers and cross-functional teams to deliver end-to-end campaigns, manage budgets, and optimize investments.