Gastroenterology Consumer Marketing Strategy Lead

AbbVie; New Jersey; On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Long-term incentive programs

Job summary

AbbVie in the United States seeks a Gastroenterology Consumer Marketing Director to set the US consumer marketing strategy and lead cross-brand activation for Crohn’s disease and ulcerative colitis across the SKYRIZI and RINVOQ portfolio.

The leader will translate insights into integrated plans, build a high-performing team, and partner across IBT and enterprise capabilities to ensure compliant, financially disciplined campaigns while inspiring senior stakeholders in a matrixed environment.

Qualifications

• Bachelor’s degree; MBA preferred.
• 15+ years of marketing experience, or 12+ years with an MBA.
• At least 10 years in healthcare/pharma marketing.
• At least 5 years in people leadership within a matrixed environment.

Responsibilities

• Lead US consumer strategy for Gastro portfolio with differentiated brand positioning.
• Develop insights on consumer attitudes, need states, and market dynamics.
• Shape vision, strategy, and KPIs with IBT and enterprise partners.
• Own integrated marketing plan, budget, and performance goals across channels.
• Lead briefs and partner with research, analytics, media, and agencies.
• Ensure compliant, evidence-based content and measures across campaigns.

Skills

Consumer marketing strategy

Leadership and team development

Stakeholder management

Sales and business targets

Data-driven decision making

Education

Bachelor’s degree

MBA preferred

Tools

Veeva

Job description

AbbVie in the United States seeks a Gastroenterology Consumer Marketing Director to set the US consumer marketing strategy and lead cross-brand activation for Crohn’s disease and ulcerative colitis across the SKYRIZI and RINVOQ portfolio.

The leader will translate insights into integrated plans, build a high-performing team, and partner across IBT and enterprise capabilities to ensure compliant, financially disciplined campaigns while inspiring senior stakeholders in a matrixed environment.