Construction Product Strategy Lead

Kioti Tractor; Wendell (NC); On-site; USD 95,000 - 130,000; Full time

Job summary

KIOTI Tractor in Wendell, NC seeks a Construction Product Line Manager to drive the product roadmap and sales strategy for compact construction equipment. You will work with Executives, Sales, Marketing, and Product Support to grow KIOTI’s market share and profitability.

You’ll lead pricing, requirements, and go‑to‑market activities, coordinating with Finance and Engineering while developing customer‑facing manuals and collateral. Travel 20–30% is anticipated.

Qualifications

• Bachelor's degree and 5–7 years of related business experience in construction equipment.
• Advanced capability with MS Excel, Word, and PowerPoint.
• Strong interpersonal, written, and verbal communication.
• Ability to plan and prioritize multiple projects with attention to detail.

Responsibilities

• Evaluate current product development pipeline and refine the CCE road map.
• Lead business case development by establishing end user needs and market acceptance.
• Establish requirements documents for new products (specifications, components, features).
• Collaborate with Finance to establish pricing models and financial metrics for new products.
• Support technical teams in owner’s manuals and end user collateral.
• Gather voice of customer and act as the voice of customer during product development.
• Develop market research strategy and strategies for increasing market share and sales.
• Assist Sales with identifying market opportunities and program strategy development.
• Participate in corporate trade shows to promote KIOTI products and increase brand awareness.
• Develop and deliver product presentations at trade shows and corporate events.
• Support marketing and product launch activities as needed.
• Create internal and external training materials as needed.
• Provide product competitive analysis on strategy, pricing, and programming.
• Monitor product line performance and maintain pricing configurations.
• Prepare monthly, quarterly, and annual reports as needed.
• Establish requirements documents for new products (again listed).
• Coordinate tests on completed implements and analyze results.

Skills

Excel

PowerPoint

Word

Communication

Project planning

Education

Bachelor's degree

Tools

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Job description

KIOTI Tractor in Wendell, NC seeks a Construction Product Line Manager to drive the product roadmap and sales strategy for compact construction equipment. You will work with Executives, Sales, Marketing, and Product Support to grow KIOTI’s market share and profitability.

You’ll lead pricing, requirements, and go‑to‑market activities, coordinating with Finance and Engineering while developing customer‑facing manuals and collateral. Travel 20–30% is anticipated.