Construction Equipment Sales Specialist

HOLT CAT; Austin (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

HOLT CAT seeks a Sales Representative - General Construction to drive machine sales in a defined Texas territory, focusing on agricultural, ranching, and general contractor markets. The role centers on prospecting, acquiring new customers, and building long-term relationships through value-based solutions.

Reporting to the Regional Sales Manager, the position requires strong selling and communication skills, travel to customer sites, and a commitment to safety and company values.

Qualifications

• Minimum three years of sales-related experience required; six years preferred.
• Bachelor's Degree in Business or related field preferred.
• High school diploma or equivalent with relevant experience accepted.

Responsibilities

• Identifies and initiates contact with potential buyers to meet territory goals.
• Sources and grows sales with new opportunities and develops new customers.
• Obtains, diagnoses and responds to customer needs to enhance service and satisfaction.
• Promotes products and services to existing customers to expand the base.
• Creates and submits accurate sales reports and documentation to support goals.
• Meets all sales-related key metrics within the review period.
• Travels to and from customer locations as needed.
• Works safely and adheres to company policies and standards.

Skills

Selling techniques

Negotiation & closing

MS Office

Communication

Teamwork & independence

Inventory knowledge

CAT products knowledge

Attention to detail

Education

High school diploma or equivalent

Bachelor's Degree in Business or related field

Tools

MS Office Suite

Job description

HOLT CAT seeks a Sales Representative - General Construction to drive machine sales in a defined Texas territory, focusing on agricultural, ranching, and general contractor markets. The role centers on prospecting, acquiring new customers, and building long-term relationships through value-based solutions.

Reporting to the Regional Sales Manager, the position requires strong selling and communication skills, travel to customer sites, and a commitment to safety and company values.