Construction Equipment Sales Representative

Monroe Tractor; Westborough (MA); On-site; USD 50,000 - 150,000; Full time

Benefits offered by this job

Base + Commission

Competitive pay

HSA

PTO

Disability Insurance

Annual reviews

Job summary

Monroe Tractor in Westborough, MA is seeking a Construction Sales Representative to drive sales of wholesale equipment across a defined territory. You will identify, engage, and advise customers, articulate product benefits, and close deals while building lasting relationships.

The role emphasizes strong communication, customer service, and proactive territory planning to meet sales goals within a well-established dealership network.

Qualifications

• Prior experience with heavy construction equipment and/or construction equipment required.
• Proven sales success in which goals were achieved or exceeded.
• Excellent customer service and relationship-building skills.
• Strong communication and time/territory management abilities.

Responsibilities

• Identify and engage prospective customers within your assigned territory and offer guidance.
• Ask questions and listen carefully to customer responses to tailor solutions.
• Explain product performance, applications, and benefits to customers.
• Describe equipment options available for customer purchases and advise accordingly.
• Build strong relationships and trust with customers to drive long-term partnerships.
• Overcome objections, close sales, and follow company sales processes.
• Actively use and update the CRM system to track customer interactions.

Skills

Heavy equipment experience

Sales track record

Customer service

Communication

Job description

Westborough, Massachusetts, United States

Monroe Tractor is a well-known and respected construction equipment and agricultural heavy equipment dealer with over 75 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven’t changed, and neither have we. We’re still a family-owned business!

The Construction Sales Representative is a professional sales position in which one is required to sell wholesale equipment utilizing diverse outreach methods to connect with prospective customers within your assigned territory. Successful Sales Representatives will establish long-lasting customer relationships, assist customers with equipment management, and be a resource to your customers when resolving product issues. You will be expected to help increase the sales, profit, and productivity of each customer by offering large capital equipment.

Qualifications

• Prior experience with heavy construction equipment and/or construction equipment required
• Proven sales success in which goals were achieved or exceeded
• Problem-solving skills
• Strong independent work ethic, able to collaborate with internal staff to achieve individual as well as branch goals
• Excellent customer service skills; a builder of relationships
• Clear and concise communications
• A strong sense of urgency, focusing on time & territory management
• Strong computer skills with a priority on Microsoft Office programs

Responsibilities

• Dedicatedly identify and engage prospective customers and offer assistance or direction to any customer who could benefit from our services
• Assist customers by asking questions and listening carefully to their responses
• Explain product performance, application, and benefits to prospective customers
• Describe all equipment options available for customer purchases
• Build strong rapport and life-long relationships with customers
• Effectively overcome objections, close sales, and perform all other steps of the sales process in accordance with company standards
• Actively use and update the Client Relationship Management System (CRM)

Sales Benefits

• Base + Commission Pay Structure
• Competitive Pay Plan
• Frequent Industry Training
• Monthly vehicle reimbursement of $675 plus mileage
• Health Savings Account (Employer + Employee Contributions)
• Accident & Disease Insurance
• Competitive Paid Time Off Policy
• Short/Long Term Disability
• Annual Reviews

Monroe Tractor is proud to be an Equal Opportunity Employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply and join a team where your work makes a difference every day.

This is our target base range for this position. However, we are always looking for top talent. We scale pay based on the specific skills and background you bring. If your proven track record commands a higher package, we still want to hear from you.

Pay Transparency

$50,000 - $150,000 USD