Community Sales Director: Build Referrals & Move-ins

Arbor Company; Wellington (FL); On-site; USD 75,000 - 85,000; Full time

Job summary

The Arbor Company is seeking a Community Sales Director for our Lake Worth community in Wellington, FL. You will lead community sales and marketing efforts to drive occupancy and revenue, building strong referral partnerships and guiding prospective residents and families through the decision process.

In this role, you’ll manage the full sales cycle from inquiry to move-in using CRM tools, conduct personalized tours, and collaborate with the Executive Director to support community success.

Qualifications

• 2+ years of sales, marketing, or business development experience; senior living or healthcare experience preferred.
• Strong ability to develop and maintain professional referral relationships.
• Experience with networking, event planning, and community outreach.
• Results-driven approach with the ability to build and manage a strong sales pipeline.
• Excellent verbal and written communication skills.
• Strong follow-up, organization, and relationship-building skills.
• Experience working with CRM systems.
• Compassionate approach when working with seniors and their families.

Responsibilities

• Lead community sales and marketing to achieve occupancy and revenue goals
• Build trusted relationships with prospective residents and their families throughout the decision-making process
• Develop strong referral partnerships with hospitals, physicians, rehabilitation centers, case managers, and other healthcare professionals
• Generate qualified leads through networking, community outreach, and business development
• Plan and execute marketing events, educational seminars, and community programs
• Manage the full sales process from inquiry through move-in using CRM tools
• Conduct personalized community tours and follow-up communications
• Collaborate with the Executive Director and leadership team to support community success
• Maintain accurate sales metrics, reporting, and pipeline management

Skills

Relationship building

Networking

Lead generation

CRM experience

Event planning

Communication

Pipeline management

Empathy

Tools

CRM software

Job description

The Arbor Company is seeking a Community Sales Director for our Lake Worth community in Wellington, FL. You will lead community sales and marketing efforts to drive occupancy and revenue, building strong referral partnerships and guiding prospective residents and families through the decision process.

In this role, you’ll manage the full sales cycle from inquiry to move-in using CRM tools, conduct personalized tours, and collaborate with the Executive Director to support community success.