Community Sales Director

Arbor Company; Wellington (FL); On-site; USD 75,000 - 85,000; Full time

Job summary

The Arbor Company is seeking a Community Sales Director for our Lake Worth community in Wellington, FL. You will lead community sales and marketing efforts to drive occupancy and revenue, building strong referral partnerships and guiding prospective residents and families through the decision process.

In this role, you’ll manage the full sales cycle from inquiry to move-in using CRM tools, conduct personalized tours, and collaborate with the Executive Director to support community success.

Qualifications

• 2+ years of sales, marketing, or business development experience; senior living or healthcare experience preferred.
• Strong ability to develop and maintain professional referral relationships.
• Experience with networking, event planning, and community outreach.
• Results-driven approach with the ability to build and manage a strong sales pipeline.
• Excellent verbal and written communication skills.
• Strong follow-up, organization, and relationship-building skills.
• Experience working with CRM systems.
• Compassionate approach when working with seniors and their families.

Responsibilities

• Lead community sales and marketing to achieve occupancy and revenue goals
• Build trusted relationships with prospective residents and their families throughout the decision-making process
• Develop strong referral partnerships with hospitals, physicians, rehabilitation centers, case managers, and other healthcare professionals
• Generate qualified leads through networking, community outreach, and business development
• Plan and execute marketing events, educational seminars, and community programs
• Manage the full sales process from inquiry through move-in using CRM tools
• Conduct personalized community tours and follow-up communications
• Collaborate with the Executive Director and leadership team to support community success
• Maintain accurate sales metrics, reporting, and pipeline management

Skills

Relationship building

Networking

Lead generation

CRM experience

Event planning

Communication

Pipeline management

Empathy

Tools

CRM software

Job description

Community Sales Director

Salary: $75,000–$85,000 + Incentive Compensation

Build Relationships. Grow Our Community. Make an Impact.

Are you a relationship-driven sales professional who knows how to turn connections into results?

The Arbor at Lake Worth is seeking a Community Sales Director to join our team.

In this role, you’ll partner closely with the Sales Director to grow awareness of The Arbor at Lake Worth throughout the local market, develop strong referral partnerships, and connect prospective residents and families with a senior living community they can feel confident calling home.

If you thrive on getting out into the community, building meaningful professional relationships, generating new leads, and creating a strong pipeline, we’d love to meet you.

What You’ll Do

You will:

• Lead community sales and marketing efforts to achieve occupancy and revenue goals

• Build trusted relationships with prospective residents and their families throughout the decision-making process

• Develop strong referral partnerships with hospitals, physicians, rehabilitation centers, case managers, and other healthcare professionals

• Generate qualified leads through networking, community outreach, and business development

• Plan and execute marketing events, educational seminars, and community programs

• Manage the full sales process from inquiry through move-in using CRM tools

• Conduct personalized community tours and follow-up communications

• Collaborate with the Executive Director and leadership team to support community success

• Maintain accurate sales metrics, reporting, and pipeline management

What We’re Looking For

Our ideal candidate is outgoing, strategic, organized, and energized by building relationships.

Preferred qualifications include:

• 2+ years of sales, marketing, or business development experience; senior living or healthcare experience preferred

• Strong ability to develop and maintain professional referral relationships

• Experience with networking, event planning, and community outreach

• Results-driven approach with the ability to build and manage a strong sales pipeline

• Excellent verbal and written communication skills

• Strong follow-up, organization, and relationship-building skills

• Experience working with CRM systems

• Compassionate approach when working with seniors and their families

Compensation

In addition to a competitive base salary, this position offers the opportunity to earn performance-based incentive compensation tied to results such as move-ins, revenue, and occupancy goals.

Actual total earnings will vary based on individual performance and business results.

Love What You Do and Where You Work

At The Arbor Company, we believe work should be meaningful, rewarding, and filled with opportunities to make a difference.

When you join Arbor, you’ll enjoy:

• Meaningful Work: Help seniors and their families navigate one of life’s biggest decisions while making a lasting impact.

• A Supportive Team: Join a collaborative culture built on respect, accountability, and genuine care for one another.

• Career Growth: We invest in our people through training, development, and leadership opportunities.

• Competitive Benefits: Medical, dental, and vision insurance, retirement benefits, Paid Time Off, wellness resources, and more.

• A Company You Can Grow With: The Arbor Company has been serving seniors for more than 30 years and manages more than 40 senior living communities across the country.

If you’re a motivated business development professional who loves building relationships, creating new opportunities, and seeing your efforts translate into measurable growth, we’d love to hear from you.

The Arbor Company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.