Community Outreach Lead: Senior Housing & Medicaid Access

A First Name Basis Home Care; Little Rock (AR); On-site; USD 38,000 - 54,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, vision benefits

401(k) with employer match

PTO

Sick time

Paid company holidays

Monthly performance bonuses

Job summary

A First Name Basis (AFNB) is expanding its presence in the Little Rock area and seeks a driven Community Liaison to grow relationships with property managers of low-income housing, clinics, senior centers, and other community partners across Central Arkansas.

You will educate potential clients through 7–10 in-service presentations each week, target Medicaid populations needing ADL support, drive 20–25 qualified leads monthly, manage the full outreach pipeline, and travel throughout

Qualifications

• Proven experience in marketing, sales, community outreach, or a related field.
• Excellent interpersonal and communication skills.
• Ability to work independently and think creatively to solve challenges.
• Strong organizational and time-management skills to meet weekly and monthly goals.
• A valid driver’s license and reliable transportation.
• Familiarity with Medicaid and Waiver services is a plus but not required.

Responsibilities

• Establish and maintain strong connections with property managers of low-income housing communities, clinics, senior centers, and other community organizations.
• Perform 7–10 in-service presentations weekly, each lasting approximately one hour, to educate potential clients, property managers, and community partners.
• Focus on reaching individuals with Medicaid who need assistance with Activities of Daily Living (ADLs).
• Identify and secure 20–25 qualified leads each month by collecting necessary client information and manage the pipeline from initial contact through conversion into active clients.
• Utilize monthly marketing budget creatively to organize engaging activities (food, bingo, etc.) to educate potential clients.
• Develop and implement strategies to effectively reach target clients and expand our network in the region.
• Area coverage: Travel within Central/Southern Arkansas to ensure outreach.

Skills

Interpersonal skills

Communication skills

Marketing

Sales

Community outreach

Independent work

Education

High school diploma

Bachelor's degree preferred

Job description

A First Name Basis (AFNB) is expanding its presence in the Little Rock area and seeks a driven Community Liaison to grow relationships with property managers of low-income housing, clinics, senior centers, and other community partners across Central Arkansas.

You will educate potential clients through 7–10 in-service presentations each week, target Medicaid populations needing ADL support, drive 20–25 qualified leads monthly, manage the full outreach pipeline, and travel throughout