Marketing Liaison

A First Name Basis Home Care; Hammond (LA); Hybrid; USD 42,000 - 56,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, vision benefits

401(k) with employer match

PTO

Sick time

Paid company holidays

Monthly performance bonuses

Job summary

A First Name Basis Home Care is seeking a driven Community Liaison to expand our Southern LA outreach, partnering with property managers, clinics, and community organizations to connect seniors and individuals with disabilities with compassionate in-home care.

The role focuses on building relationships, delivering informative presentations, and generating qualified leads while traveling across Southern LA including Hammond, Slidell, and Baton Rouge.

Qualifications

• Experience in marketing, sales, or community outreach.
• Excellent interpersonal and communication skills.
• Ability to work independently and creatively solve challenges.

Responsibilities

• Build connections with property managers of low-income housing and clinics.
• Conduct 7–10 in-service presentations weekly to educate partners.
• Identify and nurture 20–25 qualified leads monthly and manage pipeline.
• Travel across Southern LA to maximize community reach.

Skills

Marketing

Sales

Community outreach

Interpersonal skills

Time management

Education

High school diploma

Bachelor's degree preferred

Job description

Description

A First Name Basis (AFNB) is one of the fastest-growing in-home care providers in the region, with 40+ offices across four states. We’re reimagining what it means to serve seniors and individuals with disabilities—by building strong caregiver careers, implementing smart clinical and scheduling systems, and ensuring compliance and care quality are never compromised

We are seeking a driven and detail-oriented Community Liaison to support our Southern LA market.

Position Summary

The Community Liaison will focus on building relationships with property managers of low-income housing for seniors and individuals with disabilities, as well as clinics and other community-based organizations across Southern LA and surrounding areas.

Responsibilities

• Establish and maintain strong connections with property managers of low-income housing communities, clinics, senior centers, and other community organizations.
• Perform 7–10 in-service presentations weekly, each lasting approximately one hour, to educate potential clients, property managers, and community partners.
• Focus on reaching individuals with Medicaid who need assistance with Activities of Daily Living (ADLs).
• Identify and secure 20–25 qualified leads each month by collecting necessary client information (names and phone numbers) and manage the entire pipeline from initial contact through conversion into active clients.
• Utilize your monthly marketing budget creatively to organize engaging activities, such as providing food, hosting bingo, or planning other activities, to educate potential clients.
• Develop and implement innovative strategies to effectively reach target clients and expand our network in the region.
• Area Coverage: Travel within Southern LA (Hammond, Northshore, Slidell, Baton Rouge) to ensure widespread outreach.

Benefits

• Competitive pay
• Medical, dental, vision benefits
• 401(k) with employer match
• PTO
• Sick time
• Paid company holidays
• Monthly performance bonuses

Requirements

• High school diploma required, bachelor's degree preferred
• Proven experience in marketing, sales, community outreach, or a related field.
• Excellent interpersonal and communication skills.
• Ability to work independently and think creatively to solve challenges.
• Strong organizational and time-management skills to meet weekly and monthly goals.
• A valid driver’s license and reliable transportation.
• Familiarity with Medicaid and Waiver services is a plus but not required