Marketing Liaison

A-First-Name-Basis; Hammond (LA); On-site; USD 42,000 - 65,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) match

Paid time off

Sick leave

Paid holidays

Monthly bonuses

Job summary

A First Name Basis (AFNB) is seeking a Community Liaison to expand our Southern Louisiana presence, building relationships with property managers of low-income housing, clinics and community partners.

This role focuses on outreach, presentations, and lead generation across Hammond, Slidell, Baton Rouge, and nearby areas, with competitive pay and full benefits.

Qualifications

• Experience in marketing, sales or community outreach.
• Excellent interpersonal and written/verbal communication.
• Ability to work independently and think creatively.
• Strong organizational and time-management skills.
• Valid driver's license and reliable transportation.
• Familiarity with Medicaid Waiver services is a plus.

Responsibilities

• Build relationships with property managers of low-income housing communities.
• Engage clinics, senior centers, and community organizations.
• Deliver 7–10 in-service presentations weekly, ~1 hour each.
• Identify and nurture leads and manage pipeline.
• Allocate monthly marketing budget for engaging activities (food, bingo, etc.).
• Travel across Southern LA (Hammond, Northshore, Slidell, Baton Rouge).

Skills

Marketing outreach

Sales

Community outreach

Interpersonal communication

Time management

Driver's license

Education

High school diploma required

Bachelor's degree preferred

Job description

Description

A First Name Basis (AFNB) is one of the fastest-growing in-home care providers in the region, with 40+ offices across four states. We're reimagining what it means to serve seniors and individuals with disabilities - by building strong caregiver careers, implementing smart clinical and scheduling systems, and ensuring compliance and care quality are never compromised

We are seeking a driven and detail-oriented Community Liaison to support our Southern LA market.

Position Summary

The Community Liaison will focus on building relationships with property managers of low-income housing for seniors and individuals with disabilities, as well as clinics and other community-based organizations across Southern LA and surrounding areas.

Responsibilities

• Establish and maintain strong connections with property managers of low-income housing communities, clinics, senior centers, and other community organizations.
• Perform 7-10 in-service presentations weekly, each lasting approximately one hour, to educate potential clients, property managers, and community partners.
• Focus on reaching individuals with Medicaid who need assistance with Activities of Daily Living (ADLs).
• Identify and secure 20-25 qualified leads each month by collecting necessary client information (names and phone numbers) and manage the entire pipeline from initial contact through conversion into active clients.
• Utilize your monthly marketing budget creatively to organize engaging activities, such as providing food, hosting bingo, or planning other activities, to educate potential clients.
• Develop and implement innovative strategies to effectively reach target clients and expand our network in the region.
• Area Coverage: Travel within Southern LA (Hammond, Northshore, Slidell, Baton Rouge) to ensure widespread outreach.

Benefits

• Competitive pay
• Medical, dental, vision benefits
• 401(k) with employer match
• PTO
• Sick time
• Paid company holidays
• Monthly performance bonuses

Requirements

• High school diploma required, bachelor's degree preferred
• Proven experience in marketing, sales, community outreach, or a related field.
• Excellent interpersonal and communication skills.
• Ability to work independently and think creatively to solve challenges.
• Strong organizational and time-management skills to meet weekly and monthly goals.
• A valid driver's license and reliable transportation.
• Familiarity with Medicaid and Waiver services is a plus but not required