Community Liaison/Marketer - Logan, UT

Symbii Home Health and Hospice-Layton; Logan (UT); In loco; USD 110.000 - 170.000; Tempo pieno

Descrizione del lavoro

The Pennant Group, Inc. is seeking a strategic Marketing Director to lead the organization’s marketing program, oversee a team, and drive growth via strong relationships with referral sources and payers.

The role emphasizes contract negotiation, budgeting, and market planning to achieve volume projections. The position requires healthcare marketing management experience, leadership capabilities, and the ability to collaborate with clinical leadership to promote high-quality home health and

Competenze

• Bachelor's degree preferred but not required.
• At least three years of experience in health care marketing management, preferably in home health or hospice.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Mansioni

• Directs all daily marketing operations including oversight of marketing initiatives.
• Maximizes third party reimbursement through negotiation of service contracts with payers.
• Assists executive leadership in budget projections and marketing allocations.
• Develops market assessments and a comprehensive marketing plan to meet volume projections.
• Establishes marketing techniques with nursing leadership for clinical programs.
• Maintains relationships with referral sources and payers and leads the marketing team.
• Monitors resources and cost effectiveness of marketing efforts.

Conoscenze

People management

Negotiation

Public relations

Strategic marketing

Formazione

Bachelor's degree in Marketing, Business Administration, or related field

Descrizione del lavoro

JOB SUMMARY

Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

DUTIES & RESPONSIBILITIES

Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.

Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.

Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.

Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.

Works with the Director of Nursing to establish marketing techniques for specialty Clinical Programs.

Employs marketing and promotional initiatives to achieve budgetary volume projections.

Establishes and maintains positive working relationships with current and potential referral and payer sources.

Recruits, selects, orients, and directly manages members of the marketing team.

Builds and monitors community, customer, and payer and patient perceptions of [insert agency name] as a high quality provider of services.

Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.

Maintains comprehensive working knowledge of [insert agency name] markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.

Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by [insert agency name].

Monitors and reports cost effectiveness of marketing efforts.

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.

At least three years of experience in health care marketing management preferably in home health or hospice care operations.

Demonstrated ability to supervise and direct professional and administrative personnel.

Ability to market aggressively and deal tactfully with customers and the community.

Knowledge of corporate business management.

Demonstrates good communications skills, negotiation skills, and public relations skills.

Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.