Community Liaison

The Pennant Group; Casa Grande (AZ); Hybrid; USD 90,000 - 130,000; Full time

Job summary

The Pennant Group seeks a Marketing Manager to lead hospice care marketing initiatives in Casa Grande, AZ. You will build referral relationships, negotiate with payers, and drive strategy to grow service lines.

This role requires staying current on market dynamics, regulatory considerations, and competitive positioning to strengthen the organization’s reputation as a high-quality provider. Applicants should bring at least three years of health care marketing management experience, strong

Qualifications

• Bachelor's degree in marketing, business admin, or related field; master's preferred.
• Minimum three years in health care marketing management, hospice preferred.
• Ability to market aggressively and work tactfully with customers and community.
• Knowledge of corporate business management.
• Strong communication, negotiation, and public relations skills.
• Autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

• Adheres to laws and regulations regarding anti-kickback, marketing activities, patient solicitation, and accurate marketing materials.
• Ensures maximum third-party reimbursement through effective negotiation of service contracts with payers.
• Establishes and maintains positive relationships with referral and payer sources.
• Builds and monitors perceptions of the organization as a high-quality provider of services.
• Assist in strategic planning including identifying opportunities for additional or improved services.
• Maintains knowledge of agency markets, payer groups, referral sources, and competitors’ market positioning.
• Maintains knowledge in marketing and shares information with organization personnel.
• Maintains knowledge of community resources and assists customers in accessing resources if services are not provided.
• Monitors and reports cost effectiveness of marketing efforts.

Skills

Marketing management

Negotiation

Public relations

Communication skills

Autonomy

Organization

Flexibility

Cooperation

Marketing strategy

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Job description

JOB DESCRIPTION SUMMARY

Responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES

• Adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
• Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, payer and patient perceptions of Organization’s Name as a high-quality provider of services.
• Assist in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of the Agency markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the Agency.
• Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

POSITION QUALIFICATIONS

• Bachelor's degree in marketing, Business Administration, or related field, Masters degree preferred.
• At least three years’ experience in health care marketing management preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.

Agape Hospice

Agape Hospice is a Local Tucson hospice, committed to providing the highest quality, patient-centered hospice services to our patients. We firmly believe that we are here to help patients and their families on the end of life journey in 3 main ways:

1. Providing comfort where there is pain
2. Providing solutions where there are challenges
3. Providing peace in the midst of chaos

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.