Director of Business Development | Frontier Hospice

Deercreekseniorliving; Houston (TX); On-site; USD 95,000 - 150,000; Full time

Job summary

The Pennant Group, Inc. is seeking a senior marketing leader to manage the organization’s marketing function in Houston, driving initiatives, relationships with referral sources, and strategic plans.

The role leads a marketing team and collaborates with executives to optimize budget and growth targets across home health and hospice services. Responsibilities include contract negotiations, market assessment, and developing programs to improve patient access and payer relations, while maintaining

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred but not required.
• At least three years of experience in healthcare marketing management, preferably in home health or hospice operations.
• Ability to supervise and direct professional and administrative personnel.

Responsibilities

• Directs daily marketing operations and oversees marketing initiatives.
• Negotiates service contracts with payers and referral sources to maximize reimbursement.
• Establishes marketing plan and budgets in coordination with leadership.
• Recruits, trains, and manages the marketing team and monitors performance.

Skills

Leadership

Negotiation

Strategic planning

Communication

Education

Bachelor's in Marketing or related field

Tools

CRM systems

Marketing automation

Job description

JOB SUMMARY

Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.

DUTIES & RESPONSIBILITIES

Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives. Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers. Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitor’s allocation of resources according to budgetary limitations. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. Works with the Director of Clinical Service to establish marketing techniques for specialty Clinical Programs. Employs marketing and promotional initiatives to achieve budgetary volume projections. Establishes and maintains positive working relationships with current and potential referral and payer sources. Recruits, selects, orients, and directly manages members of the marketing team. Builds and monitors community, customer, and payer and patient perceptions of the Home Health & Hospice as a high-quality provider of services. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs. Maintains comprehensive working knowledge of the Home Health & Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the Home Health and Hospice. Monitors and reports cost effectiveness of marketing efforts.

JOB REQUIREMENTS

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities) Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required. At least three years of experience in health care marketing management preferably in home health or hospice care operations. Demonstrated ability to supervise and direct professional and administrative personnel. Ability to market aggressively and deal tactfully with customers and the community. Knowledge of corporate business management. Demonstrates good communications skills, negotiation skills, and public relations skills. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com. Providing Personalized, Life-Changing Services in Houston, Katy, Austin, & Bastrop.

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.