Director of Business Development | Frontier Hospice

Deercreekseniorliving; Fort Worth (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

The Pennant Group, Inc. is seeking a senior Marketing Director in Fort Worth, TX to lead all marketing operations for Home Health & Hospice services. You will oversee initiatives, build payer and referral relationships, and drive budgeted volume projections.

Applicants should have 3+ years in healthcare marketing leadership, strong negotiation and public relations skills, and a bachelor's degree in marketing or related field. On-site role with a focus on growth and quality service delivery.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
• At least three years of experience in health care marketing management, preferably in home health or hospice operations.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Strong negotiation, public relations, and communication skills.

Responsibilities

• Directs all daily marketing operations including overseeing marketing initiatives.
• Ensures maximum third-party reimbursement through negotiation of service contracts with payers.
• Assists the Executive Director/Administrator in budgeting for marketing and resource allocations.
• Conducts market assessments and develops marketing plans to meet volume projections.
• Establishes relationships with referral sources and payers.
• Recruit(s), hires, orients, and manages the marketing team.
• Builds perceptions of The Pennant Group’s Home Health & Hospice as a high-quality provider.

Skills

Marketing leadership

Negotiation

Public relations

Budgeting

Team supervision

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

JOB SUMMARYResponsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.DUTIES & RESPONSIBILITIESDirects all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitor’s allocation of resources according to budgetary limitations.Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.Works with the Director of Clinical Service to establish marketing techniques for specialty Clinical Programs.Employs marketing and promotional initiatives to achieve budgetary volume projections.Establishes and maintains positive working relationships with current and potential referral and payer sources.Recruits, selects, orients, and directly manages members of the marketing team.Builds and monitors community, customer, and payer and patient perceptions of the Home Health & Hospice as a high-quality provider of services.Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.Maintains comprehensive working knowledge of the Home Health & Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the Home Health and Hospice.Monitors and reports cost effectiveness of marketing efforts.The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.At least three years of experience in health care marketing management preferably in home health or hospice care operations.Demonstrated ability to supervise and direct professional and administrative personnel.Ability to market aggressively and deal tactfully with customers and the community.Knowledge of corporate business management.Demonstrates good communications skills, negotiation skills, and public relations skills.Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.