Community Liaison/Marketer - Logan, UT

Deercreekseniorliving; Logan, Northern (UT, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

The Pennant Group, Inc. is seeking a Marketing Director to lead all aspects of organizational marketing, oversee the marketing team, and build strong relationships with referral sources and payers.

The role focuses on strategic planning, budget management, and driving growth across Pennant Group entities. Responsibilities include directing marketing initiatives, negotiating contracts with payers, and developing comprehensive marketing plans aligned with organizational goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
• 3+ years of healthcare marketing management experience preferred, especially in home health or hospice operations.
• Ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and engage tactfully with customers and the community.
• Strong knowledge of corporate business management and market strategy.
• Excellent communications, negotiation, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

• Directs daily marketing operations including oversight of marketing initiatives.
• Negotiates service contracts with managed care organizations, government agencies, and other payers to maximize reimbursement.
• Assists leadership in budgeting and volume projections for marketing allocations.
• Monitors resource allocations to align with budget constraints.
• Conducts market assessments and develops comprehensive marketing plans to meet volume projections.
• Collaborates with Nursing leadership to establish marketing tactics for clinical programs.
• Executes marketing and promotional initiatives to meet budgeted volume.
• Builds relationships with referral sources, payers, and customers.
• Recruits and manages the marketing team and drives performance.
• Maintains awareness of Pennant Group markets and competitor positioning.
• Shares marketing knowledge across the organization and facilitates access to community resources.
• Tracks cost effectiveness of marketing initiatives and reports findings.
• Performs additional tasks as assigned by leadership.

Skills

Marketing management

People supervision

Healthcare marketing

Negotiation

Public relations

Strategic planning

Communication skills

Autonomy

Education

Bachelor's degree in Marketing or related field

Job description

JOB SUMMARY

Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

DUTIES & RESPONSIBILITIES

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Works with the Director of Nursing to establish marketing techniques for specialty Clinical Programs.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Recruits, selects, orients, and directly manages members of the marketing team.
• Builds and monitors community, customer, and payer and patient perceptions of [insert agency name] as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of [insert agency name] markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by [insert agency name]
• Monitors and reports cost effectiveness of marketing efforts.

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

• Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
• At least three years of experience in health care marketing management preferably in home health or hospice care operations.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

The employer for this position is stated in the job posting.

The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.

Symbii Home Health provides professional, home-based medical care for patients needing rehabilitation and expert care following surgery, a hospital stay or other illness. For individuals and their caregivers who are facing chronic health conditions, the experienced team at Symbii can help patients achieve their health care goals and promote healing while remaining in the comfort of their home. Symbii Home Health works with each patient’s primary care provider to develop a care plan which will meet their individual needs.

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.