Community Liaison Healthcare Marketer

Outcome HC; Stroudsburg (Monroe County); On-site; USD 52,000 - 76,000; Full time

Job summary

Outcome HC is seeking an energetic Community Liaison / Healthcare Marketer to join our skilled nursing and rehabilitation team in PA. You will develop and maintain relationships with hospitals, physician offices, and referral sources, while conducting regular outside marketing visits in Carbon and Monroe Counties.

The ideal candidate is a self-starter with experience in healthcare marketing or admissions, capable of generating census growth through outreach, events, and targeted promotions.

Qualifications

• Associate degree preferred; relevant healthcare marketing or sales experience will also be considered.
• Outside sales or relationship-development experience preferred.
• Knowledge of Carbon County, Monroe County, and surrounding market preferred.
• Valid driver's license and reliable transportation required.

Responsibilities

• Develop and maintain strong relationships with hospitals, physician offices, and referral sources.
• Conduct regular outside marketing visits throughout Carbon and Monroe Counties.
• Identify and develop new referral sources and opportunities for census growth.
• Promote skilled nursing, rehabilitation, and long-term care services in the community.
• Maintain contact and follow-up with referral partners; track activity and trends.
• Plan and participate in educational lunches, networking events, and other promotional activities.
• Conduct sales calls and presentations to healthcare professionals and partners.
• Collaborate with Admissions and facility leadership to identify census needs and opportunities.
• Meet established marketing, referral, and census-development goals.
• Monitor competitors and market trends across the territory.

Skills

Outside sales

Relationship-building

Healthcare marketing

Admissions

Business development

Communication skills

Education

Associate degree preferred

Job description

Community Liaison / Healthcare Marketer

We are seeking an energetic, motivated, and relationship-driven Community Liaison / Healthcare Marketer to join our skilled nursing and rehabilitation team.

The ideal candidate is a self-starter who is comfortable with outside sales and marketing, understands the healthcare referral process, and knows how to turn relationships into results.

Responsibilities

• Develop and maintain strong relationships with hospitals, physician offices, assisted living communities, home health agencies, senior centers, and other healthcare and community referral sources.
• Conduct regular outside marketing visits throughout Carbon and Monroe Counties.
• Identify and develop new referral sources and opportunities for census growth.
• Promote skilled nursing, rehabilitation, and long-term care services throughout the community.
• Maintain consistent contact and follow-up with existing and prospective referral partners.
• Plan and participate in educational lunches, networking events, community events, and other promotional activities.
• Conduct sales calls and presentations to healthcare professionals and community partners.
• Collaborate with Admissions and facility leadership to identify census needs and targeted marketing opportunities.
• Track marketing activity, referrals, referral trends, and outcomes.
• Assist with tours and follow-up with prospective residents, families, and referral sources as appropriate.
• Meet established marketing, referral, and census-development goals.
• Monitor competitors, market trends, and healthcare resources throughout the assigned territory.

Qualifications

• Previous skilled nursing, long-term care, healthcare marketing, admissions, liaison, or business development experience preferred.
• Knowledge of Carbon County, Monroe County, and the surrounding healthcare market strongly preferred.
• Previous outside sales or relationship-development experience preferred.
• Strong interpersonal and relationship-building skills.
• Excellent written and verbal communication skills.
• Ability to work independently, organize and manage a territory, and maintain consistent follow-up.
• Creative, outgoing, professional, and results-oriented.
• Strong problem-solving skills and sound professional judgment.
• Comfortable developing new relationships and making in-person sales calls.
• Valid driver's license and reliable transportation required due to regular travel throughout the territory.

Schedule

Job Type: Full-time

• Monday through Friday
• Day shift
• 8-hour shift
• Regular local travel throughout Carbon and Monroe Counties
• Occasional community or networking events outside normal business hours may be required

Education & Experience

Education

• Associate degree preferred; relevant healthcare marketing or sales experience will also be considered.

Experience Preferred

• Skilled Nursing / Long-Term Care: 1+ year
• Healthcare Marketing or Business Development: 1+ year
• Outside Sales: 1+ year
• Admissions or Healthcare Liaison experience is a plus

What We’re Looking For

We're looking for someone who does more than simply drop off brochures. The right candidate will enjoy building genuine relationships, developing new referral opportunities, maintaining consistent follow-up, and contributing directly to census growth.

If you're outgoing, competitive, organized, and passionate about healthcare relationship development, we'd love to hear from you.

Work Location: On-site with regular travel throughout Carbon and Monroe Counties, PA.