Community Liaison

Croí Health; Bridgewater (MA); On-site; USD 75,000 - 90,000; Full time

Job summary

Croí Health in Massachusetts is seeking a Community Liaison to drive new referrals and admissions across the south shore. This full-time role offers a competitive salary and bonus potential.

You will build relationships with physicians, hospitals, and care partners, educate referral sources about our home health and hospice services, and coordinate with Intake and clinical teams to ensure timely admissions.

Qualifications

• Bachelor’s degree preferred.
• 5+ years of proven sales or business development experience.
• Strong track record of generating new business and exceeding sales goals.
• Excellent relationship-building, networking, and communication skills.
• Self-motivated, persistent, and comfortable with prospecting, cold calling, and face-to-face sales.
• Healthcare or referral-based sales experience preferred.

Responsibilities

• Develops, cultivates, and maintains strong professional relationships with physicians, hospitals, skilled nursing facilities, rehabilitation centers, social workers, case managers, discharge planners, referral sources, patients, and families to generate new referral opportunities and drive admissions growth.
• Actively identifies, develops, and converts new referral sources while strategically growing existing accounts. Creates and executes outreach strategies designed to increase referrals, admissions, market share, and overall Agency census.
• Serves as a key business development liaison between referral partners, patients, families, and Agency leadership, ensuring a seamless referral and admission experience while positioning the Agency as a trusted provider of high quality care.
• Educates referral sources, patients, and families on the Agency’s services, clinical capabilities, differentiators, and value proposition.
• Proactively conducts sales calls, facility visits, physician office visits, community outreach, presentations, networking events, and other business development activities to establish new relationships and strengthen existing partnerships.
• Develops and maintains a strategic referral network by identifying high-value accounts, understanding referral patterns, uncovering opportunities, and creating individualized relationship management strategies to maximize referral potential.
• Partners closely with Intake and clinical teams to assess referral opportunities, determine admission appropriateness, and coordinate timely admissions based on patient needs, Agency criteria, and daily operational capacity.
• Consults with referral sources regarding complex patient discharges, barriers to placement, and appropriate care options, positioning the Agency as a responsive and solutions oriented partner.
• Maintains consistent communication and follow up with referral sources throughout the referral and admission process to ensure exceptional customer service, strengthen relationships, and encourage repeat referrals.
• Responds promptly and professionally to questions, concerns, complaints, and inquiries from referral partners, patients, families, and community providers, using each interaction as an opportunity to strengthen relationships and reinforce the Agency’s reputation.
• Tracks and analyzes referral activity, admissions, payor mix, referral source performance, conversion opportunities, and account activity to identify trends, measure performance, and develop strategies for continued growth.
• Reviews weekly Croi Health Admission Reports and maintains accurate business development statistics, including referral sources, admissions, insurers, conversion activity, and account performance. Uses data to prioritize sales efforts and develop targeted growth strategies.
• Establishes measurable goals for referral growth and account development and consistently works toward achieving or exceeding assigned census, admission, and business development targets.
• Participates in professional associations, community organizations, healthcare networking events, educational programs, and outreach initiatives to increase brand awareness and expand the Agency’s referral network.
• Collaborates with Agency leadership and interdisciplinary teams to identify market opportunities, address referral barriers, improve customer experience, and develop initiatives that support sustainable census and revenue growth.
• Maintains a strong understanding of the competitive healthcare landscape, referral trends, payer requirements, and community resources to effectively position the Agency and differentiate its services within the market.
• Represents the Agency with professionalism, enthusiasm, and a results oriented mindset, consistently seeking opportunities to expand the referral base, strengthen strategic partnerships, and drive admissions growth.

Skills

Sales Experience

Relationship Building

Prospecting

Cold Calling

Healthcare Sales

Communication Skills

Education

Bachelor’s degree preferred

Job description

Why Croí Health?

Croí Health is a mission-driven, non-profit organization providing home health, palliative, hospice, and wellness services across 27 communities, from Milton to Plymouth. Consistently earning five-star CMS ratings, we lead with innovation, quality, and heart.

Why Croí Health?

Croí Health is a mission-driven, non-profit organization providing home health, palliative, hospice, and wellness services across 27 communities, from Milton to Plymouth. Consistently earning five-star CMS ratings, we lead with innovation, quality, and heart.

Join us and make a difference every day—because here, caring is more than what we do, it’s who we are.

We are looking for a Community Liaison to work Full Time 40 hours weekly, in this position, you will be responsible for new referrals to the Agency in the south shore. Serve as the primary liaison to prospective patients and designated health care providers as well as insurance case management professionals and community groups to ensure safe and appropriate care for all new patients.

Compensation: $75,000- 90,000 (based on experience and credentials) plus bonus!

Duties and Responsibilities:

• Develops, cultivates, and maintains strong professional relationships with physicians, hospitals, skilled nursing facilities, rehabilitation centers, social workers, case managers, discharge planners, referral sources, patients, and families to generate new referral opportunities and drive admissions growth.
• Actively identifies, develops, and converts new referral sources while strategically growing existing accounts. Creates and executes outreach strategies designed to increase referrals, admissions, market share, and overall Agency census.
• Serves as a key business development liaison between referral partners, patients, families, and Agency leadership, ensuring a seamless referral and admission experience while positioning the Agency as a trusted provider of high quality care.
• Educates referral sources, patients, and families on the Agency’s services, clinical capabilities, differentiators, and value proposition. Effectively communicating how the Agency can meet patient needs and support positive outcomes.
• Proactively conducts sales calls, facility visits, physician office visits, community outreach, presentations, networking events, and other business development activities to establish new relationships and strengthen existing partnerships.
• Develops and maintains a strategic referral network by identifying high-value accounts, understanding referral patterns, uncovering opportunities, and creating individualized relationship management strategies to maximize referral potential.
• Partners closely with Intake and clinical teams to assess referral opportunities, determine admission appropriateness, and coordinate timely admissions based on patient needs, Agency criteria, and daily operational capacity.
• Consults with referral sources regarding complex patient discharges, barriers to placement, and appropriate care options, positioning the Agency as a responsive and solutions oriented partner.
• Maintains consistent communication and follow up with referral sources throughout the referral and admission process to ensure exceptional customer service, strengthen relationships, and encourage repeat referrals.
• Responds promptly and professionally to questions, concerns, complaints, and inquiries from referral partners, patients, families, and community providers, using each interaction as an opportunity to strengthen relationships and reinforce the Agency’s reputation.
• Tracks and analyzes referral activity, admissions, payor mix, referral source performance, conversion opportunities, and account activity to identify trends, measure performance, and develop strategies for continued growth.
• Reviews weekly Croi Health Admission Reports and maintains accurate business development statistics, including referral sources, admissions, insurers, conversion activity, and account performance. Uses data to prioritize sales efforts and develop targeted growth strategies.
• Establishes measurable goals for referral growth and account development and consistently works toward achieving or exceeding assigned census, admission, and business development targets.
• Participates in professional associations, community organizations, healthcare networking events, educational programs, and outreach initiatives to increase brand awareness and expand the Agency’s referral network.
• Collaborates with Agency leadership and interdisciplinary teams to identify market opportunities, address referral barriers, improve customer experience, and develop initiatives that support sustainable census and revenue growth.
• Maintains a strong understanding of the competitive healthcare landscape, referral trends, payer requirements, and community resources to effectively position the Agency and differentiate its services within the market.
• Represents the Agency with professionalism, enthusiasm, and a results oriented mindset, consistently seeking opportunities to expand the referral base, strengthen strategic partnerships, and drive admissions growth.

Experience/Education:

• Bachelor’s degree preferred.
• 5+ years of proven sales or business development experience.
• Strong track record of generating new business and exceeding sales goals.
• Excellent relationship-building, networking, and communication skills.
• Self-motivated, persistent, and comfortable with prospecting, cold calling, and face-to-face sales.
• Healthcare or referral-based sales experience preferred.

Croí Health complies with applicable federal and state civil rights laws and does not discriminate, exclude people or treat them less favorably because of race, color, creed, religion, national origin (including limited English proficiency and primary language), sex (including sex characteristics, including intersex traits, pregnancy, or related conditions, sexual orientation, gender identity and sex stereotypes), age, disability (including mental illness and substance abuse disorders), genetic material, veteran status, communicable disease, natural or protective hairstyles or any combination, thereof with regard to admission, access to treatment or employment. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.