Community Growth & Outreach Director

n ashuarehab; Nashua (NH); On-site; USD 80,000 - 87,000; Full time

Benefits offered by this job

Tuition reimbursement

Employee referral bonus

Health, vision, and dental benefits

401(k) with match

Employee engagement and culture comité

Company-sponsored life insurance

Employee assistance program (EAP)

Job summary

Nashua Post Acute and Healthcare Center is seeking a Community Marketing Director in Nashua, NH to lead outreach, messaging, and admissions growth. The role focuses on building trust through authentic storytelling, managing partnerships, and elevating the facility’s presence in the community.

Responsibilities include event planning, trends analysis, social media leadership, and collaboration with the Admissions Director to align marketing and admissions strategies.

Qualifications

• Minimum of 2+ years of experience in Admissions, Business Development, or a related healthcare marketing role within long‑term care or a similar setting.
• College degree preferred.
• Sales experience, particularly in healthcare services, products, or pharmaceuticals, is strongly preferred.
• Familiarity with long‑term care and/or healthcare services highly beneficial.
• Previous healthcare community relations experience preferred.
• Strong sense of urgency, self‑motivation, and goal‑oriented mindset.
• Ability to work flexible hours, as marketing and admissions responsibilities may require.
• Excellent communication, relationship‑building, and organizational skills.

Responsibilities

• Cultivate and maintain strong relationships with community organizations, referral sources, and partners that generate referrals and support admissions growth.
• Represent the facility at targeted community events, professional gatherings, and outreach opportunities, serving as a visible ambassador of our services and values.
• Plan, facilitate, and execute at least two targeted community events per month to enhance engagement and strengthen referral networks.
• Analyze referral and admission trends to develop strategic weekly outreach plans and monthly sales and marketing goals.
• Lead and coordinate monthly support groups aligned with facility specialty programs to enhance community education and engagement.
• Develop, draft, and execute a comprehensive monthly community marketing and business plan in collaboration with the Admissions Director.
• Identify and coordinate advertising and promotional opportunities that enhance visibility of facility services and community presence.
• Lead initiatives that showcase facility services, resident experiences, testimonials, and satisfaction across social media platforms.
• Maintain an active, professional LinkedIn presence that represents the facility and strengthens professional referral networks.
• Consistently meet and exceed budgeted census goals through effective relationship‑building with community partners, including Assisted Living communities, home care agencies, geriatric care managers, and other referral sources.
• Build and maintain a strong network by participating in health fairs, job fairs, trade shows, business organizations, and local association meetings.
• Serve as a liaison with Area Agencies on Aging, care managers, and community‑based senior support programs.
• Collaborate closely with the Admissions Director to align and strengthen community marketing and admissions strategies.
• Follow up consistently with prospective clients and applicants to support engagement and conversion throughout the decision‑making process.
• Participate in evening and weekend community events as needed to support outreach and engagement efforts.
• Maintain strict confidentiality of all applicants, employees, clients, and residents at all times.
• Manage social media content, including updates, event promotion, photography, and review generation to enhance community reputation and visibility.

Skills

Healthcare marketing

Relationship building

Communication skills

Sales experience

Goal-oriented

Education

College degree preferred

Job description

Nashua Post Acute and Healthcare Center is seeking a Community Marketing Director in Nashua, NH to lead outreach, messaging, and admissions growth. The role focuses on building trust through authentic storytelling, managing partnerships, and elevating the facility’s presence in the community.

Responsibilities include event planning, trends analysis, social media leadership, and collaboration with the Admissions Director to align marketing and admissions strategies.