Healthcare Outreach & Development Director

Cayuga Nursing & Rehabilitation Center; Town of Ithaca (NY); On-site; USD 95,000 - 140,000; Full time

Benefits offered by this job

Paid Time Off

Paid Holidays

Affordable Insurance (Medical, Dental,

401K

Life Insurance

Job summary

Cayuga Nursing & Rehabilitation Center is seeking a Marketing Director to lead and coordinate marketing efforts across two affiliated facilities. You will build relationships with hospitals, physicians, and community partners to drive census growth and enhance patient experience.

The role requires creating external marketing strategies, developing materials, and guiding digital initiatives while collaborating with Admissions, Nursing, and the Business Office to ensure smooth transitions and

Qualifications

• Bachelor’s degree preferred in marketing, communications, social services, or public relations.
• 3–5 years of marketing, public relations, or communications experience in skilled nursing or health care setting preferred.
• Demonstrated ability to develop and maintain relationships at individual, professional, and community levels.

Responsibilities

• Build and maintain relationships with acute-care hospitals, health systems, discharge planners, case managers, rehab centers, physicians, and assisted living facilities.
• Promotes exceptional customer service and positive customer experience during admissions and transitions.
• Educate referral sources of facility clinical services and therapies.
• Collaborate with Administrator and Admissions to create external marketing strategies focused on primary and secondary referral sources.
• Develop marketing materials such as brochures, flyers, ads, campaigns, etc.
• Develop and support digital marketing initiatives including social media, community storytelling, online reputation awareness, and promotion of facility programs, events, and services.
• Conduct facility tours with referral sources, community outreach partners, families and prospective residents.
• Work closely with Admissions, Nursing and Business Office.
• Plan community events and activities that promote company goals and initiatives.
• Understand payment systems (Medicare, Medicaid, HMO, commercial insurance, PDPM).
• Educate and mediate with referral sources the admission process, signing in and explaining admission policies to patients and their families.

Skills

Relationship management

Marketing strategy

Public relations

Communication

Education

Bachelor’s degree in marketing/communications/public relations

Job description

Cayuga Nursing & Rehabilitation Center is seeking a Marketing Director to lead and coordinate marketing efforts across two affiliated facilities. You will build relationships with hospitals, physicians, and community partners to drive census growth and enhance patient experience.

The role requires creating external marketing strategies, developing materials, and guiding digital initiatives while collaborating with Admissions, Nursing, and the Business Office to ensure smooth transitions and