Director of Outreach and Development

Cayuga Nursing & Rehabilitation Center; Town of Ithaca (NY); On-site; USD 95,000 - 140,000; Full time

Benefits offered by this job

Paid Time Off

Paid Holidays

Affordable Insurance (Medical, Dental,

401K

Life Insurance

Job summary

Cayuga Nursing & Rehabilitation Center is seeking a Marketing Director to lead and coordinate marketing efforts across two affiliated facilities. You will build relationships with hospitals, physicians, and community partners to drive census growth and enhance patient experience.

The role requires creating external marketing strategies, developing materials, and guiding digital initiatives while collaborating with Admissions, Nursing, and the Business Office to ensure smooth transitions and

Qualifications

• Bachelor’s degree preferred in marketing, communications, social services, or public relations.
• 3–5 years of marketing, public relations, or communications experience in skilled nursing or health care setting preferred.
• Demonstrated ability to develop and maintain relationships at individual, professional, and community levels.

Responsibilities

• Build and maintain relationships with acute-care hospitals, health systems, discharge planners, case managers, rehab centers, physicians, and assisted living facilities.
• Promotes exceptional customer service and positive customer experience during admissions and transitions.
• Educate referral sources of facility clinical services and therapies.
• Collaborate with Administrator and Admissions to create external marketing strategies focused on primary and secondary referral sources.
• Develop marketing materials such as brochures, flyers, ads, campaigns, etc.
• Develop and support digital marketing initiatives including social media, community storytelling, online reputation awareness, and promotion of facility programs, events, and services.
• Conduct facility tours with referral sources, community outreach partners, families and prospective residents.
• Work closely with Admissions, Nursing and Business Office.
• Plan community events and activities that promote company goals and initiatives.
• Understand payment systems (Medicare, Medicaid, HMO, commercial insurance, PDPM).
• Educate and mediate with referral sources the admission process, signing in and explaining admission policies to patients and their families.

Skills

Relationship management

Marketing strategy

Public relations

Communication

Education

Bachelor’s degree in marketing/communications/public relations

Job description

OVERVIEW:

The Marketing Director serves as both internal and external focused support at the facility level for two affiliated facilities, providing coordinated community-based business development and relationship management to drive census development, strengthen community integration, and enhance customer service across both locations.

Responsible for creating and implementing an overall marketing strategy and building relationships in the communities while increasing patient census and fostering partnerships with physicians, clinics, hospitals, community centers, Assisted Living Facilities, and other Home Health, Hospice, and Home Care companies. Assists in protecting and enhancing facilities’ reputations within the community.

BENEFITS:

• Paid Time Off
• Paid Holidays
• Affordable Insurance (Medical, Dental, Vision)
• 401K
• Life Insurance

RESPONSIBILITIES:

• Responsible for building and maintaining relationships with acute-care hospitals, health systems, Discharge planners, case managers, rehab centers, physicians, and assisted living facilities
• Promotes exceptional customer service and positive customer experience throughout the admission and transition process.
• Educate/Inform referral sources of facilities’ Clinical services, Therapies services.
• In collaboration with Administrator and Admissions, create and implement external marketing strategies focused on both primary and secondary referral sources
• Develop marketing materials such as brochures, flyers, ads, campaigns, etc.
• Develop and support digital marketing initiatives including social media engagement, community storytelling, online reputation awareness, and promotion of facility programs, events, and services.
• Conduct facility tours with referral sources, community outreach partners, families and prospective residents.
• Works closely with Admissions, Nursing and Business Office
• Participate and plan community events and activities that promote company goals and initiatives
• Knowledgeable and understanding of payment systems (Medicare, Medicaid, HMO, commercial insurance, PDPM,)
• Educate and mediate with referral sources the admission process, signing in and explaining admission policies to patients and their families

EDUCATION/EXPERIENCE:

• Bachelor’s degree in marketing, Communications, Social Services, or Public Relations Preferred
• 3-5 years of marketing, public relations, or communications experience in skilled nursing or health care setting preferred
• Demonstrated ability to develop and maintain relationships at an individual, professional, and community level

TRAVEL:

• Travel is primarily local during the business day, although some out-of-area travel may be expected