Community Field Marketing Manager

Neal Communities; Sarasota (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health Care

Life Insurance

401(k) with Company Matching

PTO & Paid Holidays

Tuition Reimbursement

Employee Wellness Program

Pet Insurance

Employee Service Awards

Job summary

Neal Communities is seeking a Field Marketing Manager to execute community marketing initiatives that support lead generation, drive qualified traffic, and promote active and upcoming communities.

The role liaises between corporate strategy and local execution, overseeing signage programs, events, sales center presentation, and field activities while ensuring brand consistency across communities.

Qualifications

• Four-year degree in marketing or related field
• 3+ years of marketing experience
• Strong organizational, verbal, and written communication skills
• Experience managing community signage programs, including vendor sourcing, installation logistics, permitting, and local compliance requirements
• Plan and execute grand openings, community events, promotions, and traffic-generating marketing initiatives
• Ability to manage multiple projects, deadlines, vendors, and community priorities in a fast-paced environment
• Graphic design and marketing asset management experience
• Willingness to travel to local community sites and events

Responsibilities

• Executes community-level marketing plans and field initiatives under the direction of the VP of Marketing.
• Coordinates advertising, promotions, grand openings, model openings, VIP previews, Realtor events, luncheons, and other traffic-generating initiatives.
• Supports marketing of active and upcoming communities and business operations across Neal Communities and its affiliates.
• Gathers and verifies content and visuals (photos, floor plans, site plans) for marketing communications.
• Plans, coordinates, and executes approved branding materials and signage while maintaining brand standards.

Skills

Project management

Event planning

Vendor management

Brand standards

Education

Bachelor's degree in marketing or related field

Tools

MS Office

CRM software

Job description

Neal Communities is seeking a Field Marketing Manager to execute community marketing initiatives that support lead generation, drive qualified traffic, and promote active and upcoming communities.

The role liaises between corporate strategy and local execution, overseeing signage programs, events, sales center presentation, and field activities while ensuring brand consistency across communities.