Marketing Content Specialist: Digital Campaigns & SEO

Neal Communities; Sarasota (FL); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health Care - Medical, Dental, Vision

Employer Paid Life Insurance

401(K) with Company Matching

PTO & Paid Holidays

Tuition Reimbursement

Employee Wellness Program

Employee Assistance Program (EAP)

Employee Home Purchase Discount

Pet Insurance

Job summary

Neal Communities seeks a Marketing Content Specialist to join Neal Land & Neighborhoods. You will execute digital marketing strategies, create compelling content, and ensure brand consistency across all platforms to drive engagement and qualified leads.

You will manage content calendars, optimize SEO, and collaborate with internal teams and external agencies. This role requires hands-on design, writing, editing, and campaign execution in a fast-paced environment.

Qualifications

• 3–5 years of experience in digital marketing, content creation, or social media management.
• Proficiency with Adobe Creative Suite (including Acrobat), Canva, and basic HTML.
• Working knowledge of CRM systems, databases, SEO best practices, marketing automation, and email marketing platforms (e.g., ActiveCampaign, Salesforce, HubSpot, Constant Contact).
• Experience with WordPress or other content management systems.
• Strong written and verbal communication skills, with the ability to engage effectively across various audiences.
• Excellent time management skills with the ability to prioritize and meet deadlines.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Highly detail-oriented with strong organizational skills.

Responsibilities

• Collaborate with the Vice President of Marketing and the Marketing team to generate qualified leads and traffic sufficent to support the company’s business plan and community marketing objectives.
• Develop, manage, and execute the digital content calendar across all marketing platforms.
• Write, edit, and publish content for our blog, website, social media platforms, e-marketing, and other digital channels.
• Design, program, and execute e-marketing campaigns using ActiveCampaign or other marketing automation platforms, as directed by the Vice President of Marketing.
• Prepare, design, and size brand visual content, including images, reels, and videos.
• Research competitors, target market, and relevant keywords for our digital marketing strategies, as directed.
• Web content should also be frequently reviewed for creativity and accuracy.
• Support the creation of accurate marketing materials, working independently or in collaboration with approved external agencies and digital service providers.
• Collaborate with the Vice President of Marketing, Marketing Specialist, and approved outside agencies to monitor the performance of the content across all digital media platforms.
• Ensure all content follows the best SEO practices, is edited for grammar, spelling, punctuation, and meets our brand style guidelines.
• As needed, participate in and assist with developer-related activities, off-site programs, events, and other marketing initiatives as assigned.

Education

Bachelor’s degree in Communications, Marketing, Digital Marketing, English, or a related field

Tools

Adobe Creative Suite

Canva

WordPress

HTML

ActiveCampaign

Salesforce

HubSpot

Constant Contact

Job description

Neal Communities seeks a Marketing Content Specialist to join Neal Land & Neighborhoods. You will execute digital marketing strategies, create compelling content, and ensure brand consistency across all platforms to drive engagement and qualified leads.

You will manage content calendars, optimize SEO, and collaborate with internal teams and external agencies. This role requires hands-on design, writing, editing, and campaign execution in a fast-paced environment.