Marketing Specialist for Homebuilder Growth & Brand

Neal Communities; Sarasota (FL); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health care - Medical, Dental, Vision

Employer Paid Life Insurance

401(K) with Company Matching

PTO & Paid Holidays

Tuition Reimbursement

Employee Wellness Program

EAP

Pet Insurance

Employee Service Awards

Job summary

Neal Communities is seeking a Marketing Specialist to support Simply Dwell Homes, coordinating marketing activities with the sales team and partners to drive traffic, leads, and brand awareness.

You will manage requests, liaise with agencies, create briefs, coordinate content across websites, social media, emails, and events, and maintain calendars and reports. The role requires a marketing degree and several years of experience in a fast-paced homebuilding or real estate environment.

Qualifications

• Bachelor's degree in marketing, advertising, communications, business, or related field.
• Three+ years of marketing experience; homebuilding, residential real estate, or construction-related marketing preferred.
• Ability to independently manage multiple projects, agencies, and vendors in a fast-paced environment.
• Strong written, verbal, proofreading, organizational, and interpersonal communication skills.
• Working knowledge of websites, CRM and email platforms, social media, digital advertising, analytics tools.
• Adobe Photoshop, InDesign, WordPress, or comparable creative/website experience preferred.

Responsibilities

• Plan and execute marketing initiatives to support community traffic, lead generation, sales conversion, and brand awareness.
• Serve as primary intake point for marketing requests and manage priorities, deadlines, and approvals.
• Coordinate with third-party agencies, digital partners, printers, photographers, videographers, and website vendors.
• Prepare creative briefs, coordinate production, obtain approvals, and manage budgets and deadlines.
• Coordinate marketing for active and future communities, including openings, inventory campaigns, events, and collateral.
• Monitor marketing performance and provide weekly/monthly reporting with recommendations.

Skills

Marketing experience

Project management

Communication skills

Digital marketing

CRM/Email platforms

Adobe Photoshop/InDesign

Education

Bachelor's degree in marketing

Tools

WordPress

Adobe Photoshop

InDesign

Microsoft Office

Job description

Neal Communities is seeking a Marketing Specialist to support Simply Dwell Homes, coordinating marketing activities with the sales team and partners to drive traffic, leads, and brand awareness.

You will manage requests, liaise with agencies, create briefs, coordinate content across websites, social media, emails, and events, and maintain calendars and reports. The role requires a marketing degree and several years of experience in a fast-paced homebuilding or real estate environment.