Communication, Marketing Specialist

ZealHire Inc.; Atlanta (GA); Hybrid; USD 70,000 - 110,000; Full time

Job summary

The Southern Company Gas EDGE Organization is seeking a Communications/Marketing Specialist to design and drive integrated communication and marketing strategies that boost employee engagement, strengthen brand awareness, and support enterprise initiatives.

The role partners with leaders and project teams to craft compelling narratives across digital and traditional channels, aligning with governance and data-driven goals.

Qualifications

• Strong knowledge of corporate communications, marketing, PR, and stakeholder engagement.
• Experience planning campaigns with audience segmentation and messaging strategies.
• Ability to translate complex business topics into clear, engaging communications.
• Proven track record in executive communications and storytelling.

Responsibilities

• Develop and execute communication plans that support business objectives and organizational priorities.
• Serve as a communications advisor to business leaders and project teams.
• Develop key messages aligned with brand standards and corporate objectives.
• Ensure consistent messaging across internal and external channels.
• Support executive communications, leadership presentations, and organizational announcements.
• Create and implement marketing campaigns to raise awareness and adoption of programs, products, and services.
• Coordinate multi-channel campaigns (email, web, social, events) and measure performance.
• Develop dashboards and reports to track communication effectiveness.

Skills

Communications planning

Campaign management

Content development

Digital marketing

Brand management

Power BI

Microsoft 365

Tools

Power BI

SharePoint

CMS

Microsoft 365 (Outlook/Word/Excel/PowerPoint)

Job description

Communication/Marketing Specialist | JPC-8607 Location: Headquarters in downtown Atlanta. 3-4 days onsite. MUST sit in Atlanta Top Skillset: Experience (5-10 years of experience). Creates and executes marketing campaigns, strategies, and research wither with digital or traditional media, conducts market research and analyzes customer needs, preferences, and trends, develops and implements marketing plans and budgets for various products, services, or events, designs and produces marketing materials, evaluates effectiveness of marketing activities and campaigns. COMMUNICATIONS SPECIALIST

JOB SUMMARY

Context The Southern Company Gas EDGE Organization’s objectives are:

• To enhance the overall value of the company with the implementation and adoption of Data Driven Decision Support through:
• Leadership of an enterprise strategic data governance process
• Leadership of an enterprise strategic data management team
• Governance of the production of high quality, immutable data (Golden Records) on which critical decision support platforms can rely – Strategic Data
• Governance of the strategic intelligence logic and platforms that produce all decision support information for the business
• Driving the evolution and improvement of corporate decision making through new methods, technologies, logic, and concepts
• To establish and govern Strategic Data as a Corporate Asset across the enterprise by
• Facilitating organizational alignment with a data and information driven decision-making culture
• Establishing and Maintaining Sponsorship and Support at all organizational levels
• Implementation of long-term training and implementation programs for data and information literacy To implement a clean, clear source of data on which future generations of AI can build new insights for the Enterprise and provide Strategic Decision Support Counsel to the Leadership of the Company. The Communications & Marketing Specialist is responsible for developing and executing integrated communication and marketing strategies that enhance employee engagement, strengthen brand awareness, promote organizational initiatives, and support business goals. This role combines strategic communications, content creation, internal and external marketing, campaign management, stakeholder engagement, and digital communications to ensure consistent and impactful messaging across multiple channels. The specialist partners with business leaders, project teams, and stakeholders to create compelling stories, support organizational change, drive audience engagement, and promote products, services, programs, and initiatives. Responsibilities align with enterprise communications functions including strategic messaging, executive communications, employee communications, web content strategy, and campaign development. MAJOR JOB

RESPONSIBILITIES

Functional Expertise:

• Develop and execute communication plans that support business objectives and organizational priorities.
• Serve as a communications advisor to business leaders and project teams.
• Develop key messages that align with corporate objectives and brand standards.
• Ensure consistent messaging across internal and external communication channels.
• Support executive communications, leadership presentations, and organizational announcements. Business Acumen:
• Develop and execute marketing campaigns to increase awareness, engagement, and adoption of programs, products, services, and initiatives.
• Create marketing plans including audience segmentation, messaging strategies, communication tactics, and successful metrics.
• Coordinate multi-channel campaigns across email, web, social media, events, and digital platforms.
• Monitor campaign performance and recommend adjustments to improve effectiveness.
• Support marketing initiatives that enhance organizational reputation and stakeholder engagement.
• Engagement:
• Develop communication programs that increase employee awareness and engagement.
• Support organizational events, recognition programs, and change initiatives.
• Create internal marketing campaigns promoting strategic programs and organizational priorities.
• Measure employee engagement and communication effectiveness.
• Driving Results:
• Develop promotional strategies and communication materials for organizational events, conferences, workshops, and leadership meetings.
• Coordinate event communications before, during, and after events.
• Support stakeholder outreach and engagement activities.
• Specific Skills & Knowledge: Required:
• Principles of corporate communications, marketing, public relations, and stakeholder engagement.
• Communication planning, campaign development, and audience segmentation.
• Brand management, messaging strategy, and storytelling techniques.
• Internal communications and employee engagement best practices.
• Digital marketing, content marketing, and social media strategies.
• Change management and organizational communication methodologies.
• Communications measurement, analytics, and performance reporting.
• Content governance, editorial standards, and communication policies.
• Business operations, organizational strategy, and cross-functional collaboration.
• Project management concepts and execution methodologies.
• Required Skills Communication & Content Development
• Exceptional written, verbal, and presentation communication skills.
• Professional business writing, editing, proofreading, and content development.
• Ability to translate complex business and technical topics into clear, compelling communications.
• Executive communication and presentation development.
• Storytelling and narrative-building skills.
• Marketing & Brand Management
• Marketing campaign planning and execution.
• Brand positioning and message development.
• Audience targeting and stakeholder engagement.
• Event promotion and awareness campaign development.
• Marketing collateral and promotional content creation.
• Digital Communications
• Website and intranet content management.
• Social media content creation and channel management.
• Content calendar management.
• Multimedia content coordination including graphics, video, and presentations.
• Analytics & Reporting
• Ability to analyze communication and marketing performance metrics.
• Experience developing dashboards, scorecards, and performance reports.
• Data-driven decision making and optimization.
• Survey design, feedback collection, and engagement analysis.
• Technology Proficiency
• Microsoft 365 Suite (Outlook, Teams, Word, Excel, PowerPoint, SharePoint).
• SharePoint content management.
• Power BI or similar reporting and analytics platforms.
• Microsoft Forms and survey tools.
• Project management and collaboration platforms.
• Digital marketing and content management systems (CMS). $000,000 – $000,000 Salary range is not shown on the candidate portal