Communication/Marketing Specialist

ZealHire Inc.

Atlanta, Northern (GA, KY)

Hybrid

USD 60,000 - 90,000

Full time

39 hours ago

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Job summary

ZealHire Inc. is seeking a Communications/Marketing Specialist in Atlanta to craft and execute integrated communication and marketing plans.

The role focuses on elevating employee engagement, strengthening brand awareness, and driving organizational initiatives across internal and external channels. You will partner with leaders and project teams to develop compelling stories, support change initiatives, and deliver campaigns and events with measurable impact.

Qualifications

Must have strong written and verbal communication skills.
Ability to translate complex topics into clear communications.
Experience developing and executing marketing campaigns across channels.
Knowledge of branding, messaging, and audience segmentation.
Experience with analytics, dashboards, and performance reporting.
Familiarity with CMS, intranet, and digital marketing tools.

Responsibilities

Develop and execute integrated communication plans aligned with business objectives.
Serve as advisor to leaders and project teams on communications.
Create key messages consistent with brand standards.
Ensure consistent messaging across internal and external channels.
Support executive communications and organizational announcements.
Plan and execute multi-channel marketing campaigns and events.
Measure engagement and adjust strategies to improve outcomes.
Coordinate digital content across websites, intranets, and social channels.

Skills

Communication

Content development

Marketing campaigns

Brand management

Audience targeting

Event promotion

Digital marketing

Analytics & reporting

Storytelling

Tools

Power BI

SharePoint

Microsoft Forms

CMS

Microsoft 365

Job description

Communication/Marketing Specialist | JPC-8607

Location: Headquarters in downtown Atlanta. 3-4 days onsite. MUST sit in Atlanta

Top Skillset:

Experience (5-10 years of experience). Creates and executes marketing campaigns, strategies, and research wither with digital or traditional media, conducts market research and analyzes customer needs, preferences, and trends, develops and implements marketing plans and budgets for various products, services, or events, designs and produces marketing materials, evaluates effectiveness of marketing activities and campaigns.

COMMUNICATIONS SPECIALIST JOB SUMMARY:

Context

The Southern Company Gas EDGE Organization’s objectives are:

To enhance the overall value of the company with the implementation and adoption of Data Driven Decision Support through:
Leadership of an enterprise strategic data governance process
Leadership of an enterprise strategic data management team
Governance of the production of high quality, immutable data (Golden Records) on which critical decision support platforms can rely – Strategic Data
Governance of the strategic intelligence logic and platforms that produce all decision support information for the business
Driving the evolution and improvement of corporate decision making through new methods, technologies, logic, and concepts
To establish and govern Strategic Data as a Corporate Asset across the enterprise by
Facilitating organizational alignment with a data and information driven decision-making culture
Establishing and Maintaining Sponsorship and Support at all organizational levels
Implementation of long-term training and implementation programs for data and information literacy

To implement a clean, clear source of data on which future generations of AI can build new insights for the Enterprise and provide Strategic Decision Support Counsel to the Leadership of the Company. The Communications & Marketing Specialist is responsible for developing and executing integrated communication and marketing strategies that enhance employee engagement, strengthen brand awareness, promote organizational initiatives, and support business goals. This role combines strategic communications, content creation, internal and external marketing, campaign management, stakeholder engagement, and digital communications to ensure consistent and impactful messaging across multiple channels. The specialist partners with business leaders, project teams, and stakeholders to create compelling stories, support organizational change, drive audience engagement, and promote products, services, programs, and initiatives. Responsibilities align with enterprise communications functions including strategic messaging, executive communications, employee communications, web content strategy, and campaign development.

MAJOR JOB RESPONSIBILITIES:

Functional Expertise:

Develop and execute communication plans that support business objectives and organizational priorities.
Serve as a communications advisor to business leaders and project teams.
Develop key messages that align with corporate objectives and brand standards.
Ensure consistent messaging across internal and external communication channels.
Support executive communications, leadership presentations, and organizational announcements.

Business Acumen:

Develop and execute marketing campaigns to increase awareness, engagement, and adoption of programs, products, services, and initiatives.
Create marketing plans including audience segmentation, messaging strategies, communication tactics, and successful metrics.
Coordinate multi-channel campaigns across email, web, social media, events, and digital platforms.
Monitor campaign performance and recommend adjustments to improve effectiveness.
Support marketing initiatives that enhance organizational reputation and stakeholder engagement.

Engagement:

Develop communication programs that increase employee awareness and engagement.
Support organizational events, recognition programs, and change initiatives.
Create internal marketing campaigns promoting strategic programs and organizational priorities.
Measure employee engagement and communication effectiveness.

Driving Results:

Develop promotional strategies and communication materials for organizational events, conferences, workshops, and leadership meetings.
Coordinate event communications before, during, and after events.
Support stakeholder outreach and engagement activities.

Specific Skills & Knowledge:

Required:

Principles of corporate communications, marketing, public relations, and stakeholder engagement.
Communication planning, campaign development, and audience segmentation.
Brand management, messaging strategy, and storytelling techniques.
Internal communications and employee engagement best practices.
Digital marketing, content marketing, and social media strategies.
Change management and organizational communication methodologies.
Communications measurement, analytics, and performance reporting.
Content governance, editorial standards, and communication policies.
Business operations, organizational strategy, and cross-functional collaboration.
Project management concepts and execution methodologies.

Required Skills

Communication & Content Development

Exceptional written, verbal, and presentation communication skills.
Professional business writing, editing, proofreading, and content development.
Ability to translate complex business and technical topics into clear, compelling communications.
Executive communication and presentation development.
Storytelling and narrative-building skills.

Marketing & Brand Management