Marketing Communications Specialist

Pacer Group; Atlanta (GA); On-site; USD 52,000 - 58,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Paid Sick Leave

Job summary

Pacer Group is seeking a Communications & Marketing Specialist in Atlanta to lead integrated communication and marketing efforts. You will craft messaging, support executive communications, and drive campaigns that boost employee engagement and brand awareness across internal and external channels.

The role emphasizes collaboration with business leaders, project teams, and stakeholders to promote products, services, and organizational initiatives while leveraging digital platforms and analytics.

Qualifications

• Bachelor’s degree in a communications/marketing-related field.
• Minimum of 10 years in communications/marketing/public relations.
• Master’s degree or MBA preferred.
• Professional certifications in communications, marketing, change management, digital marketing, project management, or public relations.

Responsibilities

• Develop and execute communication plans aligned with business objectives.
• Serve as communications advisor to leaders and project teams.
• Create key messages consistent with objectives and brand standards.
• Ensure consistent messaging across channels.
• Support executive communications and leadership announcements.
• Develop and execute marketing campaigns across multiple channels.
• Coordinate multi-channel campaigns and measure performance.
• Support initiatives to enhance organizational reputation and stakeholder engagement.

Skills

Corporate Communications

Marketing & Brand Management

Internal & Employee Communications

Executive Communications

Communication Planning

Marketing Campaign Development

Content Development

Storytelling

Stakeholder Engagement

Digital Communications

Audience Segmentation

Brand Positioning

Event Communications

Analytics & Reporting

Power BI

Microsoft 365

SharePoint

CMS

Project Management

Education

Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Business Administration, English, Digital Media, or related field

10 years of experience in Communications, Marketing, Public Relations, or related field

Master's degree in Communications, Marketing, Public Relations, MBA, or related discipline

Certifications in communications, marketing, change management, digital marketing, project management, or PR

Tools

Power BI

SharePoint

Microsoft 365

CMS

Microsoft Forms

Job description

Job Title: Communications & Marketing Specialist Location: Atlanta, GA 30309 Duration: 04 Years Contract Schedule: Standard Shift Work Arrangement: Onsite Nature of Job: Contract Pay Rate: $38.00 - $42.00 per hour (Depends on experience & qualification) Deadline: 10/15/2026 POSITION OVERVIEW / JOB SUMMARY The Communications & Marketing Specialist will be responsible for developing and executing integrated communication and marketing strategies that enhance employee engagement, strengthen brand awareness, promote organizational initiatives, and support business goals. This role combines strategic communications, content creation, internal and external marketing, campaign management, stakeholder engagement, and digital communications to ensure consistent and impactful messaging across multiple channels. The specialist will partner with business leaders, project teams, and stakeholders to create compelling stories, support organizational change, drive audience engagement, and promote products, services, programs, and initiatives. Responsibilities will align with enterprise communications functions including strategic messaging, executive communications, employee communications, web content strategy, and campaign development. SKILLS REQUIRED Primary Skills

• Corporate Communications
• Marketing & Brand Management
• Internal & Employee Communications
• Executive Communications
• Communication Planning
• Marketing Campaign Development
• Content Development & Storytelling
• Stakeholder Engagement
• Digital Communications
• Audience Segmentation
• Brand Positioning & Messaging
• Event Communications
• Communication Analytics & Reporting
• Change Management Communications Secondary Skills
• Website & Intranet Content Management
• Email Marketing & Newsletter Development
• Social Media Content Management
• Content Calendar Management
• Multimedia Content Coordination
• Dashboard & Scorecard Development
• Survey Design & Engagement Analysis
• Microsoft 365 Suite
• SharePoint
• Power BI
• Microsoft Forms
• Content Management Systems (CMS)
• Project Management & Collaboration Platforms MAJOR JOB RESPONSIBILITIES Functional Expertise
• Develop and execute communication plans that support business objectives and organizational priorities.
• Serve as a communications advisor to business leaders and project teams.
• Develop key messages that align with corporate objectives and brand standards.
• Ensure consistent messaging across internal and external communication channels.
• Support executive communications, leadership presentations, and organizational announcements. Business Acumen
• Develop and execute marketing campaigns to increase awareness, engagement, and adoption of programs, products, services, and initiatives.
• Create marketing plans including audience segmentation, messaging strategies, communication tactics, and success metrics.
• Coordinate multi-channel campaigns across email, web, social media, events, and digital platforms.
• Monitor campaign performance and recommend adjustments to improve effectiveness.
• Support marketing initiatives that enhance organizational reputation and stakeholder engagement. Engagement
• Develop communication programs that increase employee awareness and engagement.
• Support organizational events, recognition programs, and change initiatives.
• Create internal marketing campaigns promoting strategic programs and organizational priorities.
• Measure employee engagement and communication effectiveness. Driving Results
• Develop promotional strategies and communication materials for organizational events, conferences, workshops, and leadership meetings.
• Coordinate event communications before, during, and after events.
• Support stakeholder outreach and engagement activities. EDUCATION, CERTIFICATIONS / LICENSES Required
• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Business Administration, English, Digital Media, or a related field.
• Minimum of 10 years of experience in Communications, Marketing, Public Relations, or a related field. Preferred / Related Work Experience
• Master's degree in Communications, Marketing, Public Relations, Business Administration (MBA), or a related discipline.
• Professional certifications in communications, marketing, change management, digital marketing, project management, or public relations. SPECIFIC SKILLS & KNOWLEDGE Required
• Principles of corporate communications, marketing, public relations, and stakeholder engagement.
• Communication planning, campaign development, and audience segmentation.
• Brand management, messaging strategy, and storytelling techniques.
• Internal communications and employee engagement best practices.
• Digital marketing, content marketing, and social media strategies.
• Change management and organizational communication methodologies.
• Communications measurement, analytics, and performance reporting.
• Content governance, editorial standards, and communication policies.
• Business operations, organizational strategy, and cross-functional collaboration.
• Project management concepts and execution methodologies. COMMUNICATION & CONTENT DEVELOPMENT
• Exceptional written, verbal, and presentation communication skills.
• Professional business writing, editing, proofreading, and content development.
• Ability to translate complex business and technical topics into clear, compelling communications.
• Executive communication and presentation development.
• Strong storytelling and narrative-building skills. MARKETING & BRAND MANAGEMENT
• Marketing campaign planning and execution.
• Brand positioning and message development.
• Audience targeting and stakeholder engagement.
• Event promotion and awareness campaign development.
• Marketing collateral and promotional content creation. DIGITAL COMMUNICATIONS
• Website and intranet content management.
• Email marketing and newsletter development.
• Social media content creation and channel management.
• Content calendar management.
• Multimedia content coordination, including graphics, video, and presentations. ANALYTICS & REPORTING
• Ability to analyze communication and marketing performance metrics.
• Experience developing dashboards, scorecards, and performance reports.
• Data-driven decision-making and optimization.
• Survey design, feedback collection, and engagement analysis. TECHNOLOGY PROFICIENCY
• Microsoft 365 Suite including Outlook, Teams, Word, Excel, PowerPoint, and SharePoint.
• SharePoint content management.
• Power BI or similar reporting and analytics platforms.
• Microsoft Forms and survey tools.
• Project management and collaboration platforms.
• Digital marketing and content management systems (CMS). BEHAVIORAL COMPETENCIES
• Strategic Thinking
• Customer and Stakeholder Focus
• Relationship Building
• Creativity and Innovation
• Collaboration and Teamwork
• Problem Solving
• Adaptability and Change Agility
• Attention to Detail
• Initiative and Self-Direction
• Time Management and Prioritization
• Influence Without Authority PREFERRED EXPERIENCE AREAS
• Corporate Communications
• Internal Employee Communications
• Marketing and Brand Management
• Executive Communications
• Change Management Communications
• Digital Transformation Communications
• Innovation and Technology Marketing
• Event Communications and Promotion
• Utility, Energy, Technology, or Corporate Environment Experience

BENEFITS

• Medical
• Dental
• Vision
• 401(k)
• Paid Sick Leave

EEOC COMPLIANCE We are an equal opportunity employer and consider qualified candidates without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable law.

AI USAGE POLICY AI tools may be used to assist with candidate screening and administrative processes. Final hiring decisions are made by human recruiters and hiring managers.