Commercialization Lead, Supplements & Peptides Growth

Rugiet Health; Austin (TX); On-site; USD 150,000 - 210,000; Full time

Job summary

Rugiet Health is building a Supplements & Peptides portfolio and seeks a commercial leader to shape strategy, drive go-to-market, and optimize growth. You will own category strategy, pricing and channels while aligning with the GM and cross-functional partners to deliver sustainable business impact.

You will translate customer needs, product knowledge and performance data into actionable plans, lead launches, and continuously improve the customer experience across supplements and peptide

Qualifications

• Proven ownership of an in-market DTC or ecommerce category with measurable improvements.
• Experience in product marketing: research, segmentation, positioning, pricing, GTM planning.
• Ability to analyze funnels, cohorts and unit economics and translate findings into decisions.
• Cross-functional leadership without direct authority.

Responsibilities

• Own category strategy and positioning, including audiences, pricing and channels.
• Drive weekly commercial readouts and identify opportunities across discovery, education, intake, purchase and retention.
• Lead briefs for Growth, Lifecycle, Creative and Digital Product with clear owners and timelines.
• Coordinate launches and ongoing improvements, with post-launch baselines and reviews.
• Translate product evidence into accurate claims and customer education.

Skills

Category strategy leadership

Commercial go-to-market

Pricing strategy

Customer insights & research

Job description

Rugiet Health is building a Supplements & Peptides portfolio and seeks a commercial leader to shape strategy, drive go-to-market, and optimize growth. You will own category strategy, pricing and channels while aligning with the GM and cross-functional partners to deliver sustainable business impact.

You will translate customer needs, product knowledge and performance data into actionable plans, lead launches, and continuously improve the customer experience across supplements and peptide