Senior GTM Lead - Supplements & Peptides

Rugiet; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Rugiet Health in Austin, TX is seeking a Senior Manager, Product Marketing & Commercialization to shape the Supplements & Peptides portfolio and own its go-to-market. You will connect customer needs, product knowledge, and commercial performance to drive sustainable growth across acquisition, onboarding, retention, and cross-sell.

You'll partner with the GM and clinical, legal, and operations to align launches with readiness, establish post-launch baselines, and continuously improve products

Qualifications

• Ownership of an in-market DTC or ecommerce category with measurable improvements.
• Experience in product marketing from research to GTM planning.
• Translate data into practical commercial decisions.
• Lead cross-functional work with Growth, Lifecycle, Creative and Digital Product.

Responsibilities

• Own category strategy, positioning, and commercial readiness for supplements and peptides.
• Develop and execute commercialization plans including pricing, channels, and lifecycle initiatives.
• Lead launches with cross-functional teams and establish post-launch baselines.
• Translate clinical and regulatory considerations into compliant marketing content.

Skills

DTC ecommerce

Lifecycle marketing

Go-to-market planning

Customer research

Pricing & packaging

Cross-functional leadership

Regulatory awareness

Supplements domain

Job description

Rugiet Health in Austin, TX is seeking a Senior Manager, Product Marketing & Commercialization to shape the Supplements & Peptides portfolio and own its go-to-market. You will connect customer needs, product knowledge, and commercial performance to drive sustainable growth across acquisition, onboarding, retention, and cross-sell.

You'll partner with the GM and clinical, legal, and operations to align launches with readiness, establish post-launch baselines, and continuously improve products