Senior Manager, Product Marketing & Commercialization (GTM Lead, Supplements & Peptides)

Rugiet; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Rugiet Health in Austin, TX is seeking a Senior Manager, Product Marketing & Commercialization to shape the Supplements & Peptides portfolio and own its go-to-market. You will connect customer needs, product knowledge, and commercial performance to drive sustainable growth across acquisition, onboarding, retention, and cross-sell.

You'll partner with the GM and clinical, legal, and operations to align launches with readiness, establish post-launch baselines, and continuously improve products

Qualifications

• Ownership of an in-market DTC or ecommerce category with measurable improvements.
• Experience in product marketing from research to GTM planning.
• Translate data into practical commercial decisions.
• Lead cross-functional work with Growth, Lifecycle, Creative and Digital Product.

Responsibilities

• Own category strategy, positioning, and commercial readiness for supplements and peptides.
• Develop and execute commercialization plans including pricing, channels, and lifecycle initiatives.
• Lead launches with cross-functional teams and establish post-launch baselines.
• Translate clinical and regulatory considerations into compliant marketing content.

Skills

DTC ecommerce

Lifecycle marketing

Go-to-market planning

Customer research

Pricing & packaging

Cross-functional leadership

Regulatory awareness

Supplements domain

Job description

Senior Manager, Product Marketing & Commercialization (GTM Lead, Supplements & Peptides)

Rugiet is building a Supplements & Peptides portfolio that expands how we serve customers beyond our core sexual health business. We’re looking for a commercial leader to help shape that portfolio and own how its products are brought to market, grown and optimized over time.

Working directly with the GM, you’ll connect customer needs, product knowledge and commercial performance to clear action. You’ll help bring new supplements to market while continuing to grow and improve the experience for customers using our peptide offerings. Our peptide strategy includes distinct customer needs such as mental performance and physical recovery; our supplements pipeline requires its own product, evidence and launch decisions.

This is not a launch-only role. You’ll be accountable for an integrated commercialization plan and the follow-through that turns launches into sustainable businesses.

What you’ll do

Own category strategy and positioning

• Become the commercial expert on Rugiet’s Supplements & Peptides portfolio: customer needs, purchase motivations, competitive alternatives, product experience and economics.
• Use customer interviews, research, reviews, support feedback and behavioral data to identify the audiences and opportunities that matter most.
• Develop positioning, messaging and product education that help customers understand their options and make informed decisions.
• Build commercialization plans with the GM, including target audiences, pricing, channels, acquisition, cross-sell, retention and investment priorities.
• Distinguish the needs and customer journeys of supplements from those of prescription peptide products rather than treating them as interchangeable.

Drive commercialization and growth

• Own the weekly commercial readout for the portfolio: what changed, why it matters and what the team should do next.
• Identify and prioritize opportunities across discovery, education, intake where applicable, purchase, onboarding, fulfillment, ongoing use, refill and win-back.
• Turn performance gaps into clear briefs for Growth, Lifecycle, Creative, Digital Product, CX and Operations, with a hypothesis, deliverable, owner, timing and success metric.
• Develop and test opportunities to introduce relevant products to existing Rugiet customers through approved lifecycle, checkout and other touchpoints.
• Evaluate cross-sell based on customer suitability, incremental contribution and the broader customer experience—not attachment alone.
• Read results, recommend whether to scale, iterate or stop, and drive follow-through within agreed authority.

Lead launches and portfolio development

• Own commercial readiness for new products, including the proposition, offer, pricing, content, channels, customer experience, tracking and forecast.
• Partner with the GM, Clinical, Legal/Compliance and Operations to align launch plans with product readiness, sourcing, quality, fulfillment and required approvals.
• Establish post-launch baselines, targets, owners and 30-, 60- and 90-day reviews.
• Continue to improve existing products after launch, including customer education, offers, merchandising, retention and support.
• Bring evidence-based recommendations on new products, formats, bundles, pricing changes, product improvements and portfolio priorities.

Build trust across the customer experience

• Partner with Clinical and Compliance to translate product evidence into accurate, understandable and approved claims and educational content.
• Ensure marketing and customer communications reflect the appropriate distinctions between supplements and prescription products.
• Work with Lifecycle, CX and Clinical partners to address questions and friction around product expectations, onboarding, use, support and refill.
• Help coordinate the appropriate reviews without substituting commercial judgment for clinical, legal or regulatory decisions. Licensed providers retain responsibility for medical eligibility and prescribing.

What you bring

• Demonstrated ownership of an in-market DTC, consumer health, ecommerce or subscription category beyond launch, with measurable improvements in conversion, repeat purchase, retention or contribution.
• Product marketing experience spanning customer research, segmentation, positioning, pricing, packaging and go-to-market planning.
• Experience analyzing funnels, cohorts and unit economics, then translating findings into practical commercial decisions.
• Experience directing work through Growth, Lifecycle, Creative and Digital Product partners without relying on direct authority.
• A hands-on operating style: you can interview customers, inspect a funnel, write a brief, evaluate a test and drive the next decision.
• Experience with supplements, telehealth, prescription products or another regulated consumer health category. Comfort working across both consumer products and clinically governed experiences is especially valuable.
• Strong judgment about evidence, claims, product quality and patient and customer trust.
• The ability to balance urgency with the discipline to involve the right experts and secure the right approvals.

What success looks like

You can explain how the Supplements & Peptides portfolio is performing, identify its most important opportunities and direct teams toward a clear set of actions.

New products launch with a thoughtful commercial plan and clear post-launch ownership. Existing products continue to improve. Customer insight informs positioning and portfolio decisions, cross-sell creates value for customers and the business, and experiments lead to measurable gains in conversion, repeat purchase, retention or contribution.

You work closely with the GM and functional partners so that teams know what to do, why it matters and how success will be measured.

About Rugiet Health

Rugiet is one of the fastest-growing direct-to-consumer telemedicine companies in the US, redefining men's health. We combine clinical rigor, bespoke compounded medications, and a premium digital patient experience to deliver personalized treatments that genuinely work. Our flagship men's health platform has built a loyal patient base that keeps coming back, and we are now expanding into sleep, longevity, and peptide-based therapeutics. We move fast, hold ourselves to a high standard, and care deeply about the patients we serve. If you want to build something that matters, Rugiet is the place to do it.