Commercial Training Leader: Live Instruction & Coaching

STIHL USA; Seattle (WA); On-site; USD 87,000 - 97,000; Full time

Benefits offered by this job

Health benefits

Company-paid Life Insurance

Short & Long-Term Disability

Pension Plan

401(k) with employer match

Paid time off

Job summary

STIHL USA is seeking a Training Manager to lead live instruction, coaching, and facilitation across STIHL’s sales channels and product categories, ensuring commercial employees, dealers, and partners gain not just product knowledge but the skills to represent STIHL’s legacy of innovation and quality.

The ideal candidate will deliver high-impact training experiences, work with instructional designers, and guide teams to improve performance. Up to 25% travel is required.

Qualifications

• Bachelor’s degree in Education, Communication, Business, or related field.
• Professional training certifications (e.g., ATD Master Trainer, CPTM) strongly preferred.
• 5+ years in a training, facilitation, or coaching role in commercial, retail, or technical industries.
• Experience training on products or systems with hands-on components.
• Familiarity with STIHL’s product categories or dealer networks.
• Proven success in delivering high-impact instruction to adult learners.
• Up to 25% travel by air.
• Strong facilitation and public speaking skills for technical and commercial audiences.
• Familiarity with LMS platforms and classroom technologies.
• Ability to adapt instructional techniques to suit diverse learner needs.
• Basic proficiency with training software (PowerPoint, Teams, etc.)
• Highly relational, strong interpersonal and coaching abilities

Responsibilities

• Facilitate in-person and virtual training sessions for STIHL commercial teams, dealers, and channel partners
• Deliver engaging, brand-aligned instruction on product knowledge, sales strategies, and customer engagement
• Partner with instructional designers to enhance existing training programs based on real-time learner feedback
• Coach field reps and trainers to elevate facilitation techniques and improve learning outcomes
• Assess learner performance and gather qualitative feedback to identify improvement opportunities
• Represent STIHL values and culture in every learning interaction — modeling professionalism, integrity, and a passion for craftsmanship
• All other duties and responsibilities as assigned

Skills

Facilitation

Coaching

Public speaking

Adult learning

Interpersonal skills

Communication

Education

Bachelor’s degree in Education/Communication/Business

ATD Master Trainer

CPTM certification

Tools

LMS platforms

PowerPoint

Teams

Job description

STIHL USA is seeking a Training Manager to lead live instruction, coaching, and facilitation across STIHL’s sales channels and product categories, ensuring commercial employees, dealers, and partners gain not just product knowledge but the skills to represent STIHL’s legacy of innovation and quality.

The ideal candidate will deliver high-impact training experiences, work with instructional designers, and guide teams to improve performance. Up to 25% travel is required.